Jenna Sindoni

Digital Marketing Leader | Ecommerce & Acquisition Specialist

Professional Overview

Jenna Sindoni is a seasoned digital marketing executive with a proven track record of driving ecommerce growth and user acquisition for leading consumer brands. As the Director of Digital Marketing, Ecomm + Acquisition at Owlet Baby Care, she oversees the company's integrated digital marketing strategy, with a focus on paid social, programmatic advertising, and customer acquisition. Jenna also maintains an active role as a Marketing Consultant and Paid Social Consultant, leveraging her expertise to support a diverse client portfolio.

Experience Summary

Current Roles

Director of Digital Marketing, Ecomm + Acquisition, Owlet Baby Care (Present)

• Responsible for leading the development and execution of the company's comprehensive digital marketing strategy, including paid social, programmatic, and customer acquisition initiatives

• Drove a 30% year-over-year increase in ecommerce revenue through the optimization of digital marketing campaigns and the implementation of data-driven targeting and personalization

• Established a cohesive cross-channel marketing approach, resulting in a 25% improvement in customer lifetime value

Marketing Consultant, Freelance (Present)

• Provide strategic consulting and hands-on support to a range of clients, including startups and established brands, in the areas of digital marketing, ecommerce optimization, and user acquisition

• Developed and implemented successful growth strategies that have delivered significant revenue and customer base expansions for clients

Paid Social Consultant, Owlet Baby Care (Present)

• Serve as a subject matter expert in paid social media, advising the marketing team on campaign strategy, audience targeting, and optimization techniques

• Oversee the execution and performance monitoring of cross-platform social media advertising campaigns, driving a 40% increase in ROAS

Career Progression

Senior Manager, Acquisition Marketing, Wonder (Former)

• Led the development and execution of the company's user acquisition strategy across multiple digital channels, including paid search, programmatic, and social media

• Implemented data-driven targeting and personalization tactics that resulted in a 35% increase in new customer acquisitions

Integrated Media Lead, WITHIN (Former)

• Managed the planning and execution of integrated media campaigns for a diverse client portfolio, demonstrating a strong ability to align digital marketing initiatives with broader business objectives

Academic Background

Jenna holds a Bachelor of Science degree in Marketing from the University of Delaware, where she graduated cum laude.

Areas of Expertise

• Ecommerce and digital marketing strategy

• Paid social media advertising and optimization

• Programmatic advertising and audience targeting

• Customer acquisition and growth marketing

• Data-driven decision making and performance analysis

• Cross-functional team leadership and collaboration

Professional Impact

• Recognized as a subject matter expert in digital marketing and user acquisition, frequently invited to speak at industry events and conferences

• Contributed to the development of innovative marketing technologies and strategies that have driven measurable improvements in client performance

• Passionate about mentoring and developing high-performing marketing teams, with a focus on fostering a culture of continuous learning and improvement

Conclusion

With her exceptional track record of driving ecommerce growth and user acquisition, Jenna Sindoni has established herself as a versatile and results-oriented digital marketing leader. Her deep expertise in paid social, programmatic advertising, and data-driven marketing, combined with her strategic vision and collaborative approach, make her a valuable asset to both Owlet Baby Care and her freelance clients.