Jenna Steele, Account Director
Professional Overview
Jenna Steelle is an accomplished digital marketing professional with extensive experience in account management, paid media strategy, and driving tangible results for clients. As an Account Director at Wpromote, she leverages her deep expertise in paid search, social media, and programmatic advertising to deliver innovative solutions that align with her clients' business objectives.
Experience Summary
Current Role
As an Account Director at Wpromote, Jenna is responsible for overseeing the strategic planning, implementation, and optimization of integrated digital marketing campaigns. She collaborates closely with cross-functional teams to develop and execute data-driven strategies that maximize client return on investment. Jenna's ability to translate complex concepts into actionable insights has earned her a reputation as a trusted advisor to her clients.
Career Progression
Prior to joining Wpromote, Jenna held various leadership roles in the digital marketing industry. As the Director of Paid Search at Hearts & Science, she spearheaded the growth and optimization of high-performing paid search campaigns, contributing to the agency's overall success. She also served as the Senior Director of Paid Media at Single Grain, where she led a team of digital experts and delivered award-winning campaigns for a diverse client portfolio.
Jenna's career journey began at iProspect, where she progressed from a Manager to an Associate Director and eventually a Lead in the Paid Search department. During her tenure, she honed her skills in paid search strategy, campaign management, and data analysis, establishing herself as a subject matter expert in the field.
Academic Background
Jenna holds a Bachelor of Science degree in Marketing from the University of Delaware, where she graduated with honors.
Areas of Expertise
- Paid search strategy and optimization
- Social media advertising and performance management
- Programmatic advertising and display campaigns
- Campaign analytics and data-driven decision making
- Cross-channel integration and optimization
- Client relationship management and stakeholder engagement
- Team leadership and mentorship
Professional Impact
Throughout her career, Jenna has consistently driven exceptional results for her clients. Notable achievements include:
- Increasing paid search return on ad spend by 25% for a leading e-commerce client
- Launching a successful omnichannel campaign that boosted website traffic by 32% and online sales by 18% for a national retail brand
- Establishing a cohesive paid media strategy that led to a 40% increase in lead generation for a B2B software company
Conclusion
Jenna Steele is a seasoned digital marketing professional with a proven track record of delivering impactful results for her clients. As an Account Director at Wpromote, she continues to leverage her expertise in paid media, data analysis, and strategic planning to drive meaningful growth and innovation for the agency's diverse client base.
