Professional Summary

Professional Overview

Jennette Rauch is a highly accomplished marketing and ecommerce executive with over 15 years of experience in the sporting goods industry. As the Senior Director of Marketing and Ecommerce at Wilson Sporting Goods Co., she oversees the company's comprehensive marketing strategy and ecommerce initiatives, driving growth and innovation across multiple product lines.

Experience Summary

Current Role

In her current role as Senior Director of Marketing and Ecommerce at Wilson Sporting Goods Co., Jennette is responsible for leading the development and execution of the company's global marketing and ecommerce strategies. She oversees a team of marketing professionals and works closely with cross-functional stakeholders to deliver impactful campaigns, enhance the customer experience, and drive revenue growth. Jennette's deep industry expertise and data-driven approach have enabled her to significantly improve the company's digital presence and online sales performance.

Career Progression

Prior to her current role, Jennette held several progressive marketing positions at Wilson Sporting Goods Co., including Senior Director of Global Marketing, Global Marketing Director, and Senior Global Marketing Manager. In these roles, she spearheaded the expansion of the company's marketing initiatives into new international markets, optimized marketing resource allocation, and implemented innovative digital marketing strategies that contributed to the brand's success.

Before joining Wilson Sporting Goods Co., Jennette gained valuable experience in the medical device industry, serving as a Global Product Manager at Boston Scientific and a Strategic Marketing Intern. Her diverse background in both the sporting goods and healthcare sectors has equipped her with a well-rounded understanding of marketing principles and the ability to adapt to the unique needs of different industries.

Academic Background

Jennette holds a Master of Business Administration (MBA) from the University of Michigan's Stephen M. Ross School of Business, where she specialized in marketing and strategy. She also earned a Bachelor of Business Administration (BBA) from the University of Notre Dame's Mendoza College of Business, with a focus on marketing and finance.

Areas of Expertise

• Strategic marketing and brand management

• Ecommerce and digital marketing optimization

• Cross-functional collaboration and team leadership

• Data-driven decision making and performance analysis

• New product development and go-to-market strategies

• International market expansion and global marketing initiatives

Professional Impact

Throughout her career, Jennette has demonstrated a track record of driving remarkable results. At Wilson Sporting Goods Co., she has consistently exceeded revenue and profitability targets, spearheading initiatives that have led to double-digit growth in the company's online sales. Jennette's ability to identify and capitalize on emerging market trends has positioned the Wilson brand as a leader in the sporting goods industry.

Conclusion

With her exceptional marketing expertise, strategic vision, and proven track record of success, Jennette Rauch is a valuable asset to Wilson Sporting Goods Co. and a highly respected leader in the industry. As she continues to guide the company's marketing and ecommerce strategies, Jennette is poised to further enhance the brand's reach, strengthen its competitive advantage, and deliver exceptional value to both customers and shareholders.