Jenni Friedman

Vice President of Marketing

Professional Overview
Jenni Friedman is an accomplished marketing executive with over a decade of experience driving brand growth and digital transformation. As the Vice President of Marketing at Ophelia, she is responsible for developing and executing cohesive marketing strategies that elevate the company's brand presence and drive customer acquisition.

Experience Summary

Current Role
As the Vice President of Marketing at Ophelia, Jenni oversees all marketing operations, including campaign planning, digital marketing, content creation, and performance analysis. She has played a pivotal role in redefining the company's brand identity and implementing targeted, data-driven marketing initiatives that have consistently exceeded customer acquisition goals.

Career Progression
Prior to joining Ophelia, Jenni served as the Head of Brand Marketing and Vice President at Millennium Management, where she spearheaded the firm's brand transformation and led a team of marketing professionals to deliver award-winning campaigns. Before that, she held various leadership roles at HelloFresh, including Director and Associate Director of Brand and Creative, where she played a key role in driving the company's rapid expansion and strengthening its brand positioning in the highly competitive meal kit industry.

Jenni's early career experience includes positions as a Strategy Director and Senior Brand Strategist at Publicis Worldwide, where she honed her expertise in brand strategy, digital marketing, and campaign development. She also gained valuable experience as a freelance writer for Time Out Israel, further enhancing her understanding of content creation and audience engagement.

Academic Background
Jenni holds a Bachelor of Arts degree in Communications from Tel Aviv University, where she graduated with honors.

Areas of Expertise

• Strategic brand development and positioning

• Omnichannel marketing campaign management

• Digital marketing and performance optimization

• Data-driven decision making and analytics

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Jenni has consistently demonstrated her ability to drive measurable results for the organizations she has served. At Millennium Management, she was instrumental in developing a comprehensive brand strategy that led to a 25% increase in brand awareness and a 15% improvement in client retention. At HelloFresh, her leadership in the brand and creative team contributed to the company's rapid expansion, with a 35% year-over-year growth in customer base.

Conclusion
Jenni Friedman is a versatile marketing executive with a proven track record of delivering exceptional results. With her deep expertise in brand strategy, digital marketing, and data-driven decision making, she is well-positioned to drive the continued growth and success of Ophelia as the company's Vice President of Marketing.