Jenni Rosas

Design Director | Los Angeles, California, United States

Professional Overview

Jenni Rosas is an accomplished Design Director with over 8 years of experience in the fashion and design industry. She specializes in leading cross-functional teams to create visually compelling and user-centric designs that drive brand engagement and business success.

Experience Summary

Current Role

As the Design Director at Daydreamer Los Angeles, Jenni is responsible for overseeing the design team and spearheading the brand's creative vision. In this role, she collaborates closely with the leadership team to define and execute strategic design initiatives that enhance the company's market presence and digital footprint. Jenni's exceptional design skills, project management expertise, and ability to foster a dynamic, innovative work environment have been instrumental in driving Daydreamer's design excellence and industry recognition.

Career Progression

Prior to her current role, Jenni served as the Lead Designer at Daydreamer Los Angeles, where she played a pivotal part in shaping the brand's aesthetic and cementing its position in the highly competitive Los Angeles fashion landscape. Before that, she gained valuable experience as a Freelance Design & Development professional at ADAPTATION, where she collaborated with a diverse range of clients to deliver visually stunning and functionally robust designs.

Jenni's career trajectory also includes roles as a Sample Room Coordinator and Production Coordinator at Reformation, where she honed her understanding of the fashion industry's operational dynamics. She further expanded her skill set through her work as an Assistant Designer (Freelance) at Nat + J and as a Personal Stylist at Nordstrom.

Academic Background

Jenni holds a Bachelor of Fine Arts in Graphic Design from the University of California, Los Angeles (UCLA), where she developed a strong foundation in design principles, typography, and digital media.

Areas of Expertise

• Expertise in fashion and lifestyle brand design

• Strong proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)

• Skilled in user interface and user experience design

• Adept at leading design teams and collaborating with cross-functional stakeholders

• Proven track record in developing and implementing design strategies that align with business objectives

• Excellent project management and problem-solving skills

Professional Impact

During her tenure at Daydreamer Los Angeles, Jenni has played a pivotal role in elevating the brand's visual identity and digital presence. Under her leadership, the design team has consistently delivered award-winning campaigns and product designs that have garnered industry recognition and contributed to the company's sustained growth and profitability.

Conclusion

With her exceptional design skills, strategic vision, and collaborative leadership style, Jenni Rosas is poised to continue driving innovation and design excellence in her role as the Design Director at Daydreamer Los Angeles. Her extensive experience and passion for creating impactful, user-centric designs make her a valuable asset to the company and a respected professional in the fashion and design industry.