Jennifer Aden is a seasoned media sales executive with over 15 years of experience specializing in presenting solutions to C-Level clients and advertising agencies. She currently holds the position of Senior Director of Sales at Simulmedia, based in New York, NY. Her educational background includes attendance at the University of Southern California, which complements her extensive professional expertise in media and advertising sales.
Throughout her career, Jennifer has demonstrated consistent sales leadership and recognition within the industry. She has earned multiple honors, notably winning monthly sales contests as recently as August 2022 and securing victories in national sales contests dating back to October 2012. Additionally, she was ranked as the #1 Sales Executive in the Los Angeles District for volume metrics, indicating both her effectiveness and her ability to drive substantial sales results within competitive markets.
Jennifer’s prior professional experience includes senior sales and brand partnership roles at companies such as Rokt, ATTN:, Wave Sports + Entertainment, Wattpad, and Channel Factory, illustrating a broad background in digital media and brand partnership management. This diverse portfolio of roles indicates a deep understanding of media sales ecosystems across multiple platforms and verticals.
At Simulmedia, a company specializing in data-driven, smarter TV advertising, Jennifer is integral to expanding and cultivating high-value client relationships. The company focuses on advanced targeting through connected TV (CTV) and linear TV integration, aligning with Jennifer’s expertise in delivering targeted ad solutions to top-tier brand clients.
Simulmedia itself is positioned within a dynamic market where CTV ad spending is projected to grow significantly, outpacing traditional linear TV ad investment forecasted through 2024 and beyond. Jennifer’s leadership is well-aligned with Simulmedia’s strategic focus on leveraging data and technology to optimize TV ad campaigns, particularly as the industry navigates shifts such as recession impacts on ad budgets, ad-supported streaming growth, and the emergence of retail media.
Recent public content from Simulmedia’s CEO references ongoing industry trends around enhanced pharma category advertising and patient reach, which may correlate with Jennifer’s current portfolio focus or client base. Her proximity to these strategic initiatives, given her senior sales role, suggests she is positioned to engage with pharmaceutical advertisers and other sectors pursuing highly targeted TV advertising strategies.
In summary, Jennifer Aden combines robust media sales acumen, a history of measurable performance success, and experience across major digital and brand partnership environments. Her role at Simulmedia places her at the forefront of leveraging advanced TV advertising technology and data-driven marketing trends that shape the evolving advertising landscape.
LinkedIn: [https://www.linkedin.com/in/jenniferaden](https://www.linkedin.com/in/jenniferaden)
Location: New York, New York, United States
Company: Simulmedia, Inc.
Position: Senior Director, Sales
Education: University of Southern California
Key Achievements:
- Multiple sales contest wins (Monthly Sales Contests August 2022; National Sales Contests October 2012)
- Ranked #1 Sales Executive in Los Angeles District
- 15+ years in media sales targeting C-Level and agency clients
- Experience with top-tier media/brand companies including Rokt, ATTN:, Wave Sports + Entertainment, Wattpad, Channel Factory
Company Context:
- Simulmedia is a leader in CTV and linear TV advertising integration, leveraging proprietary data to maximize advertising efficiency.
- Industry trends show rapid growth in CTV spending (budget share increasing from 30% in 2020 to around 40% by 2024).
- Focus areas include pharma advertising and advanced audience targeting across digital and traditional TV platforms.
