Jennifer Bacon

Professional Summary

Professional Overview
Jennifer Bacon is the Co-Founder and Chief Brand Officer of FlapJacked, a leading provider of high-protein, gluten-free baking mixes and snacks. With over 20 years of experience in brand development, creative direction, and strategic marketing, she is a seasoned professional in the consumer packaged goods industry.

Experience Summary

Current Role
As the Co-Founder and Chief Brand Officer of FlapJacked, Jennifer is responsible for overseeing the company's brand strategy, marketing initiatives, and product development. She has played a pivotal role in establishing FlapJacked as a recognized and trusted brand in the health and wellness category, driving significant growth and expanding the company's distribution channels.

Career Progression
Prior to co-founding FlapJacked, Jennifer held several senior-level design and brand management roles at Kimberly-Clark, where she led global brand design initiatives for the company's portfolio of consumer products. She also spent time as a Senior Design Director at LPK and as the Owner and Creative Director of her own design agency, Definery, Inc.

Academic Background
Jennifer holds a Bachelor of Fine Arts degree in Photography and Advertising from the Columbus College of Art & Design, where she honed her skills in visual communication and brand design.

Areas of Expertise

• Brand strategy and development

• Creative direction and design

• Product innovation and go-to-market planning

• Integrated marketing and campaign execution

• Cross-functional team leadership and collaboration

Professional Impact
Throughout her career, Jennifer has been instrumental in the successful launch and growth of several consumer brands. At FlapJacked, she has led the development of the company's distinctive visual identity, innovative product line, and award-winning marketing campaigns. Her industry expertise and creative vision have positioned FlapJacked as a leading player in the healthy baking mix and snack category.

Conclusion
Jennifer Bacon is a versatile and accomplished brand strategist with a proven track record of driving business success through creative and data-driven marketing initiatives. As the Co-Founder and Chief Brand Officer of FlapJacked, she continues to leverage her industry knowledge and design expertise to expand the company's market presence and solidify its position as a trusted brand in the health and wellness space.