Jennifer Bentz

Chief Marketing Officer

Professional Overview
Jennifer Bentz is an accomplished marketing executive with over 25 years of experience driving transformative growth and innovation across the consumer packaged goods (CPG) industry. As the Chief Marketing Officer at Utz Brands, Inc., she leverages her extensive expertise in consumer insights, marketing strategy, and brand building to elevate the company's portfolio of iconic snack brands.

Experience Summary

Current Role
As the Chief Marketing Officer at Utz Brands, Inc., Jennifer is responsible for leading the organization's overall marketing strategy and execution. She oversees brand management, consumer insights, digital marketing, and creative development to drive increased brand awareness, consumer engagement, and market share expansion. Under her leadership, Utz Brands has launched several successful product innovations and initiated impactful marketing campaigns that have strengthened the company's position as a leading player in the snack food industry.

Career Progression
Prior to joining Utz Brands, Jennifer held senior marketing and client service roles at prominent CPG companies, including Clif Bar & Company, Mintel, Tyson Foods, Hillshire Brands, and Kraft Foods. Throughout her career, she has demonstrated a consistent track record of driving business growth, improving operational efficiency, and fostering strong customer relationships. Jennifer's versatile skillset and strategic vision have enabled her to make significant contributions to the organizations she has served.

Academic Background
Jennifer holds a Bachelor of Science degree in Marketing from the University of Illinois at Urbana-Champaign, where she graduated with honors.

Areas of Expertise

• Strategic marketing and brand management

• Consumer insights and data-driven decision making

• New product development and innovation

• Digital marketing and e-commerce optimization

• Integrated marketing communications

• Cross-functional team leadership and collaboration

Professional Impact
During her tenure at Clif Bar & Company, Jennifer spearheaded the development and launch of several innovative product lines that expanded the brand's appeal and drove record-breaking sales growth. At Tyson Foods, she led the implementation of a comprehensive consumer insights platform that significantly enhanced the company's understanding of its target audience and informed more effective marketing strategies.

Conclusion
Jennifer Bentz is a seasoned marketing executive with a proven track record of driving transformative growth and delivering sustainable value for leading CPG organizations. In her current role as the Chief Marketing Officer at Utz Brands, Inc., she is poised to leverage her extensive expertise and strategic vision to further strengthen the company's market position and capitalize on emerging industry trends.