Jennifer Berglund
Vice President, Digital Marketing & Ecommerce
Professional Overview
Jennifer Berglund is a seasoned marketing and ecommerce executive with over a decade of experience driving digital transformation and omnichannel growth for leading consumer brands. As the Vice President of Digital Marketing & Ecommerce at Once Upon A Farm, she is responsible for spearheading the company's digital strategy, ecommerce operations, and data-driven marketing initiatives across all online channels.
Experience Summary
Current Role
As the Vice President of Digital Marketing & Ecommerce at Once Upon A Farm, Jennifer oversees the development and execution of the company's comprehensive digital marketing roadmap. She is responsible for managing a team of digital marketing specialists, optimizing the ecommerce platform, and driving customer acquisition and retention through targeted campaigns. Under her leadership, the company has experienced significant growth in online sales and profitability.
Career Progression
Prior to her current role, Jennifer served as the Senior Director of Ecommerce & Digital Marketing at Once Upon A Farm, where she played a pivotal role in revamping the brand's digital presence and bolstering its ecommerce capabilities. Before joining Once Upon A Farm, she held marketing leadership positions at Bluemercury, Nestlé, and Solid Gold Pet, where she honed her expertise in multi-channel marketing, data analytics, and digital transformation.
Academic Background
Jennifer holds a Bachelor of Science degree in Marketing from the University of Wisconsin-Madison, where she graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce platform optimization and management
- Data-driven marketing and customer segmentation
- Cross-channel campaign planning and performance analysis
- Omnichannel customer experience design
- MarTech stack integration and process streamlining
Professional Impact
Under Jennifer's leadership, Once Upon A Farm has experienced a significant increase in online sales, with a 35% year-over-year growth in ecommerce revenue. She has also spearheaded the implementation of a comprehensive customer data platform, enabling the company to deliver personalized, multi-touch marketing campaigns that have resulted in a 25% improvement in customer retention rates.
Conclusion
Jennifer Berglund is a dynamic and results-oriented marketing executive with a proven track record of driving digital innovation and ecommerce growth for leading consumer brands. Her deep understanding of the ever-evolving digital landscape, coupled with her strategic mindset and cross-functional leadership skills, make her a valuable asset to Once Upon A Farm as the company continues to expand its online presence and digital capabilities.
