Jennifer Blaber

Senior Vice President, Creative Services

Professional Overview
Jennifer Blaber is a seasoned creative and marketing professional with over 15 years of experience in the fashion and luxury retail industries. As the Senior Vice President of Creative Services at alice + olivia, she leads a talented team responsible for driving the brand's visual identity, digital content, and omnichannel marketing initiatives.

Experience Summary

Current Role
In her current role, Jennifer oversees the strategic direction and execution of alice + olivia's creative services, including photography, videography, graphic design, and digital content creation. She collaborates closely with the brand's leadership team to ensure the company's creative vision is seamlessly translated across all touchpoints, from e-commerce to social media and in-store experiences. Under her guidance, the creative services team has achieved notable successes, including a 25% increase in social media engagement and a 20% uplift in online conversion rates.

Career Progression
Prior to joining alice + olivia, Jennifer held progressive leadership roles at Moda Operandi, Inc., where she rose through the ranks from Producer/Studio Manager to Vice President of Creative Services. In these positions, she was instrumental in establishing the company's creative services function, optimizing production workflows, and driving the development of innovative digital content strategies that contributed to Moda Operandi's growth and brand recognition. Earlier in her career, Jennifer gained valuable experience in e-commerce and digital marketing roles at Scoop NYC and INTERMIX.

Academic Background
Jennifer holds a Bachelor of Arts degree in Visual Arts from the University of Pennsylvania, where she graduated cum laude and was recognized for her outstanding creative and leadership abilities.

Areas of Expertise

• Creative strategy and direction

• Digital content creation and optimization

• Omnichannel marketing campaign development

• Creative team management and mentorship

• Luxury retail and fashion industry expertise

Professional Impact
Throughout her career, Jennifer has demonstrated a talent for translating brand vision into compelling, results-driven creative executions. Her work has been instrumental in driving customer engagement, brand loyalty, and revenue growth for the companies she has served. Jennifer is also a sought-after speaker and panelist, sharing her insights on the evolving role of creative services in the luxury retail landscape.

Conclusion
With her extensive experience, strategic mindset, and proven track record of success, Jennifer Blaber is a valuable asset to alice + olivia, continuously elevating the brand's creative presence and cementing its position as a leader in the luxury fashion industry.