Jennifer Chang
VP of Buying DTC, Rag & Bone
New York, New York, United States
Professional Overview
Jennifer Chang is an accomplished retail executive with over 18 years of experience in global buying, merchandising, and direct-to-consumer (DTC) strategy. As the VP of Buying DTC at Rag & Bone, she is responsible for leading the brand's omnichannel buying strategy and driving remarkable growth in the DTC segment.
Experience Summary
Current Role
As the VP of Buying DTC at Rag & Bone, Jennifer is responsible for overseeing the brand's buying strategy across all DTC channels, including ecommerce, flagship stores, and wholesale partnerships. She has spearheaded the development of a data-driven, customer-centric buying approach that has significantly improved inventory management, sell-through rates, and overall profitability. Under her leadership, Rag & Bone's DTC business has experienced double-digit year-over-year growth, solidifying the brand's position as a leader in the contemporary fashion market.
Career Progression
Jennifer's impressive career trajectory includes senior buying and merchandising roles at renowned fashion brands such as Loro Piana, John Varvatos Enterprises, and HUGO BOSS. Prior to joining Rag & Bone, she served as the Senior Director of Buying and Planning, DTC, where she played a pivotal role in streamlining operations, optimizing inventory allocation, and driving strategic initiatives to enhance the brand's omnichannel presence.
Academic Background
Jennifer holds a Bachelor of Science degree in Fashion Merchandising from the Fashion Institute of Technology, where she graduated with distinction.
Areas of Expertise
- Omnichannel buying and merchandising strategy
- Data-driven inventory management and allocation
- Ecommerce and digital transformation
- Brand positioning and go-to-market strategy
- Cross-functional team leadership and collaboration
Professional Impact
Throughout her career, Jennifer has demonstrated a proven track record of delivering exceptional results. At Rag & Bone, she has spearheaded the implementation of advanced analytics and forecasting tools, enabling the brand to make more informed, customer-centric buying decisions. Her strategic vision and collaborative approach have been instrumental in driving the company's DTC growth and improving profitability.
Conclusion
With her deep industry expertise, proven leadership skills, and unwavering commitment to innovation, Jennifer Chang is poised to continue driving transformative change at Rag & Bone. Her passion for the retail landscape and her ability to navigate the evolving consumer landscape make her a valuable asset in the contemporary fashion industry.
