Jennifer Cook

VP of Sales

Professional Overview
Jennifer Cook is an accomplished sales executive with over a decade of experience driving growth and revenue for leading consumer brands. As the VP of Sales at PEScience, she is responsible for leading a dynamic sales team, expanding the company's market share, and implementing innovative strategies to enhance customer acquisition and retention.

Experience Summary

Current Role
As the VP of Sales at PEScience, Jennifer is spearheading the company's sales efforts, overseeing a team of top-performing sales representatives. In her role, she is responsible for developing and executing sales strategies, managing key customer relationships, and ensuring the company meets its revenue targets. Under her leadership, PEScience has experienced a significant increase in market penetration and a notable improvement in customer satisfaction.

Career Progression
Prior to joining PEScience, Jennifer served as the Chief Growth Officer at Tru, where she was instrumental in driving the company's expansion into new markets and diversifying its product portfolio. Before that, she held the position of National Sales Director at Nutrabolt, where she led a team of 50+ sales professionals and played a crucial role in the company's rapid growth and market share expansion. Earlier in her career, Jennifer held Senior Account Manager and Business Manager roles at Wise Foods and Valio, respectively, gaining valuable experience in the consumer packaged goods industry.

Academic Background
Jennifer holds a Bachelor of Science in Marketing from the University of Florida, where she graduated with honors. She is also a certified sales professional and has completed several executive leadership programs, further enhancing her strategic and managerial capabilities.

Areas of Expertise

• Sales strategy and execution

• Team leadership and development

• Customer relationship management

• Channel and channel partner management

• Data-driven decision making

• Budgeting and financial management

Professional Impact
During her tenure at Nutrabolt, Jennifer led a team that exceeded sales targets by 25% year-over-year, and was instrumental in securing several high-profile retail partnerships that expanded the company's distribution footprint. At Tru, she spearheaded the launch of a new product line that generated $8 million in revenue within the first year. Since joining PEScience, Jennifer has implemented a structured sales training program that has improved the team's overall performance and led to a 15% increase in customer retention.

Conclusion
With her extensive sales experience, strong leadership skills, and proven track record of driving growth, Jennifer Cook is a valuable asset to the PEScience team. Her ability to adapt to evolving market conditions, foster collaborative partnerships, and deliver measurable results make her a trusted and respected sales executive in the consumer health and wellness industry.