Jennifer Hannah

Professional Summary

Professional Overview
Jennifer Hannah is an experienced marketing professional with a strong background in influencer marketing and brand relations. As the Director of Influencer Marketing at Vivazen, she leverages her expertise to drive impactful campaigns and foster meaningful partnerships with industry influencers.

Experience Summary

Current Role
As the Director of Influencer Marketing at Vivazen, Jennifer is responsible for developing and executing comprehensive influencer marketing strategies. She oversees the identification, vetting, and management of brand ambassadors, ensuring alignment with Vivazen's marketing objectives and target audience. Under her leadership, the influencer marketing program has delivered significant increases in brand awareness, customer engagement, and sales.

Career Progression
Prior to her current role, Jennifer held several positions within the influencer marketing and brand relations spheres. She served as the Sr Manager of Brand Relations at Medterra, where she was instrumental in building the company's influencer program and strengthening its relationships with key industry partners. Before that, she held the roles of Head of Influencer & Field Marketing and Influencer Marketing Team Lead at Medterra and Bang Energy, respectively, where she honed her skills in strategic campaign planning, content creation, and performance tracking.

Academic Background
Jennifer holds a Bachelor of Science degree in Sport and Fitness Management from the University of Florida, where she graduated with honors.

Areas of Expertise

• Influencer marketing strategy and program management

• Influencer identification, vetting, and relationship management

• Content creation and campaign optimization

• Analytical thinking and data-driven decision making

• Cross-functional collaboration and stakeholder management

Professional Impact
During her tenure at Medterra, Jennifer developed a highly successful influencer marketing program that resulted in a 25% increase in brand awareness and a 35% uplift in sales. At Bang Energy, she led the implementation of a comprehensive field marketing initiative that strengthened the brand's presence at key events and drove a 20% increase in customer acquisition.

Conclusion
With her proven track record of driving impactful influencer marketing campaigns and fostering strategic brand partnerships, Jennifer Hannah is a valuable asset to the Vivazen team. Her dynamic leadership, innovative thinking, and commitment to delivering measurable results make her a driving force in the industry.