Jennifer Hannon
Vice President, Brand Marketing & Digital Transformation
Minneapolis, Minnesota, United States
Professional Overview
Jennifer Hannon is an accomplished marketing and digital transformation leader with over a decade of experience driving brand strategy, marketing operations, and customer engagement initiatives. As the Vice President of Brand Marketing & Digital Transformation at Benco Dental, she spearheads the company's digital transformation efforts and oversees the development and execution of impactful marketing campaigns that strengthen the Benco brand and enhance customer experiences.
Experience Summary
Current Role
In her role at Benco Dental, Jennifer is responsible for leading the company's brand marketing strategy and digital transformation initiatives. She oversees a team of marketing professionals and collaborates cross-functionally to develop and implement cohesive branding, digital marketing, and customer engagement programs that drive business growth. Under her leadership, Benco Dental has achieved significant gains in website traffic, lead generation, and customer loyalty.
Career Progression
Prior to joining Benco Dental, Jennifer held progressive marketing and digital roles at Patterson Companies, Inc., where she contributed to the company's digital strategy, marketing operations, and customer engagement efforts. As the Director of Digital Marketing & Analytics Operations, she leveraged data-driven insights to optimize marketing campaigns and improve digital customer experiences. She also served as the Director of Digital Strategy & Customer Engagement, where she spearheaded the development and implementation of the company's digital transformation roadmap.
Academic Background
Jennifer holds a Bachelor of Science in Marketing from the University of Minnesota, where she graduated with high honors.
Areas of Expertise
- Brand strategy and development
- Digital marketing and transformation
- Marketing operations and analytics
- Customer engagement and experience optimization
- Cross-functional collaboration and leadership
Professional Impact
Throughout her career, Jennifer has demonstrated a track record of driving measurable business impact through strategic marketing initiatives. At Benco Dental, she has been instrumental in developing and executing successful brand campaigns that have increased the company's online visibility, lead generation, and customer loyalty. Additionally, her expertise in digital transformation has enabled Benco to enhance its digital capabilities and deliver more personalized, seamless customer experiences.
Conclusion
With her extensive marketing and digital experience, Jennifer Hannon is a strategic and innovative leader who is well-positioned to continue driving the success of Benco Dental's brand and digital initiatives. Her passion for data-driven decision-making, customer-centric approach, and ability to lead cross-functional teams make her a valuable asset to the organization.
