Jennifer Haus
Vice President, Marketing
Professional Overview
Jennifer Haus is an accomplished marketing executive with over 25 years of experience driving strategic growth and innovation across the consumer products and media industries. As the Vice President of Marketing at New Vitality, she leads a talented team in developing and executing integrated marketing campaigns that enhance brand visibility, drive customer engagement, and deliver measurable business results.
Experience Summary
Current Role
As the Vice President of Marketing at New Vitality, Jennifer is responsible for overseeing all marketing operations, including brand management, digital marketing, content strategy, and campaign development. She has played a pivotal role in strengthening the company's market position and expanding its customer base through the implementation of data-driven marketing initiatives. Under her leadership, New Vitality has experienced substantial year-over-year growth in both revenue and brand recognition.
Career Progression
Prior to joining New Vitality, Jennifer held various marketing and leadership roles at prominent organizations, including Songbird Hearing, Hooked On Phonics, and Bookspan. Her extensive experience in the consumer products and media sectors has enabled her to develop a deep understanding of market trends, customer behavior, and effective marketing strategies. Throughout her career, Jennifer has consistently demonstrated her ability to drive innovation, optimize marketing operations, and deliver exceptional results.
Academic Background
Jennifer holds a Bachelor of Arts degree in Marketing from Lycoming College, where she graduated with honors and was recognized for her academic achievements.
Areas of Expertise
- Strategic marketing and brand management
- Integrated marketing campaign development and execution
- Digital marketing, including SEO, SEM, and social media
- Customer segmentation and data-driven decision making
- Cross-functional team leadership and collaboration
- Budgeting and resource allocation
Professional Impact
During her tenure at New Vitality, Jennifer has spearheaded the company's award-winning digital marketing campaigns, resulting in a significant increase in website traffic, social media engagement, and lead generation. She has also played a key role in the successful launch of several new product lines, leveraging her expertise in market analysis and customer insights to ensure optimal product-market fit.
Conclusion
Jennifer Haus is a seasoned marketing executive with a proven track record of driving growth and innovation. Her strategic vision, coupled with her hands-on experience in executing impactful marketing initiatives, make her a valuable asset to any organization seeking to enhance its brand presence, customer loyalty, and overall business performance.
