Professional Summary

Professional Overview

Jennifer Kort is a seasoned marketing professional with over a decade of experience driving brand growth and innovation in the natural food and beverage industry. As the Marketing Director at Gimme Seaweed, she is responsible for leading the company's integrated marketing strategy, overseeing brand development, and spearheading digital and omnichannel marketing initiatives.

Experience Summary

Current Role

As the Marketing Director at Gimme Seaweed, Jennifer is responsible for developing and executing the company's comprehensive marketing strategy. She leads a team of marketing specialists to create and implement impactful campaigns that drive brand awareness, customer engagement, and product sales. Jennifer's expertise in consumer insights, content marketing, and data-driven decision-making has been instrumental in Gimme Seaweed's recent market expansion and revenue growth.

Career Progression

Jennifer's marketing career began at Jamba Juice, where she held various roles, including Associate Marketing Manager and Manager of Marketing Global Growth. She then transitioned to the natural food and beverage industry, serving as a Brand Manager at RightRice, Harmless Harvest, and Nowadays. In these roles, Jennifer demonstrated her ability to build and revitalize brand identities, launch successful product lines, and drive growth through innovative marketing strategies.

Academic Background

Jennifer holds a Bachelor of Science (BS) in Food Science and Nutrition from California Polytechnic State University-San Luis Obispo. She also completed a Certificate Program in Marketing from the University of California, Berkeley, further enhancing her expertise in the field.

Areas of Expertise

• Brand strategy and management

• Integrated marketing campaigns

• Digital and social media marketing

• Consumer insights and market analysis

• New product launch and commercialization

• Team leadership and cross-functional collaboration

Professional Impact

During her tenure at Nowadays, Jennifer spearheaded the rebranding and repositioning of the company's flagship product line, resulting in a 25% increase in sales and a 30% growth in brand loyalty. At RightRice, she led the launch of a innovative line extension, which contributed to a 40% year-over-year revenue increase for the brand.

Conclusion

With her proven track record of driving brand growth and her deep understanding of the natural food and beverage industry, Jennifer Kort is a valuable asset to Gimme Seaweed. She is poised to continue her career trajectory, leveraging her marketing expertise to elevate the Gimme Seaweed brand and contribute to the company's long-term success.