Jennifer Krantz

Senior Analyst, Marketing Data, Marketing Intelligence

Professional Overview

Jennifer Krantz is a seasoned data and marketing analytics professional with over a decade of experience in the field. As the Senior Analyst for Marketing Data and Marketing Intelligence at AAA Club Alliance, she leverages her expertise in data analysis, campaign optimization, and cross-functional collaboration to drive impactful marketing initiatives.

Experience Summary

Current Role

In her current role as Senior Analyst, Marketing Data at AAA Club Alliance, Jennifer is responsible for extracting, analyzing, and interpreting complex marketing data to uncover valuable insights. She works closely with the marketing team to optimize campaign performance, measure the effectiveness of marketing strategies, and provide data-driven recommendations to support strategic decision-making.

Jennifer's contributions have led to a 15% increase in campaign ROI and a 20% improvement in customer acquisition rates over the past year.

Career Progression

Prior to her current position, Jennifer held several analytical roles within AAA Club Alliance, including Business Intelligence Analyst and Marketing Campaign Analyst II. In these roles, she developed a deep understanding of the organization's data infrastructure, marketing processes, and KPIs, enabling her to consistently deliver actionable insights that drive business growth.

Earlier in her career, Jennifer gained valuable experience as a Research Associate at GfK Custom Research North America, where she honed her skills in market research and data analysis. Her academic background as a Graduate Assistant at West Chester University further strengthened her analytical and problem-solving capabilities.

Academic Background

Jennifer holds a Master's degree in Business Analytics from West Chester University, where she graduated with distinction. Her studies focused on data mining, predictive modeling, and the application of advanced analytical techniques to solve complex business challenges.

Areas of Expertise

• Marketing data analysis and reporting

• Campaign optimization and performance measurement

• Predictive modeling and forecasting

• Cross-functional collaboration and stakeholder management

• SQL, Python, and data visualization tools (e.g., Tableau, Power BI)

Professional Impact

Throughout her career, Jennifer has played a pivotal role in driving data-driven decision-making and implementing innovative marketing strategies at AAA Club Alliance. Her ability to translate complex data into actionable insights has earned her recognition as a trusted advisor and strategic partner within the organization.

Conclusion

With her extensive experience, strong analytical skills, and collaborative approach, Jennifer Krantz is poised to continue making a significant impact in the field of marketing data and intelligence. Her passion for leveraging data to drive business growth and enhance the customer experience makes her a valuable asset to the AAA Club Alliance team.