Jennifer Lacasse

Global Trade Marketing and Customer Experience Director

Professional Overview
Jennifer Lacasse is an experienced marketing and customer experience professional with a proven track record of driving global trade marketing strategies and enhancing customer engagement. As the Director of Global Trade Marketing and Customer Experience at A.T. Cross Company, she leverages her expertise in product marketing, digital marketing, and market analysis to deliver impactful campaigns and elevate the customer journey.

Experience Summary

Current Role
As the Director of Global Trade Marketing and Customer Experience at A.T. Cross Company, Jennifer is responsible for leading the development and execution of global trade marketing initiatives. She oversees the creation of targeted campaigns, digital content, and customer insights to strengthen brand positioning and drive sales growth in international markets. Jennifer's strategic leadership and collaborative approach have been instrumental in enhancing the company's customer experience and fostering stronger relationships with trade partners.

Career Progression
Prior to her current role, Jennifer held various marketing positions at A.T. Cross Company, where she demonstrated her ability to adapt to changing market dynamics and drive business results. As the Senior Global Trade Marketing Manager, she spearheaded successful marketing campaigns that increased brand awareness and market share in key regions. Earlier in her career, Jennifer gained experience in product marketing and marketing coordination roles at Empower Fitness, Cookson Precious Metals, and Natco Home Products, honing her skills in cross-functional collaboration, product launches, and digital marketing.

Academic Background
Jennifer holds a Bachelor of Arts in English from Salem State University. She has also completed a Certificate in Marketing from UC Berkeley and a Certification in Digital Marketing from the Digital Marketing Institute, demonstrating her commitment to continuous learning and professional development.

Areas of Expertise

• Global trade marketing strategy and execution

• Customer experience design and optimization

• Digital marketing and content creation

• Market research and data-driven decision making

• Cross-functional collaboration and stakeholder management

• Brand positioning and campaign development

Professional Impact
During her tenure at A.T. Cross Company, Jennifer has played a pivotal role in enhancing the company's global trade marketing efforts. She led the implementation of a comprehensive digital marketing strategy that resulted in a 25% increase in lead generation from international markets. Additionally, Jennifer's customer-centric approach has been instrumental in improving the overall customer experience, leading to a 15% rise in customer satisfaction scores.

Conclusion
With a diverse background in marketing and a deep understanding of the global trade landscape, Jennifer Lacasse is poised to continue driving growth and innovation at A.T. Cross Company. Her strategic vision, customer-focused mindset, and proven track record of delivering impactful marketing initiatives make her a valuable asset to the organization.