Jennifer Meister
VP - Head of Marketing and Global Business Development
Professional Overview
Jennifer Meister is an accomplished marketing and business development executive with over 15 years of experience driving strategic growth and brand positioning for leading global organizations. As the VP - Head of Marketing and Global Business Development at Everstream Analytics, she oversees the company's comprehensive marketing and international expansion initiatives, leveraging her deep industry expertise to elevate the organization's market presence and accelerate revenue generation.
Experience Summary
Current Role
In her role at Everstream Analytics, Jennifer is responsible for developing and executing the company's integrated marketing strategy, including digital and content marketing, brand management, product marketing, and go-to-market planning. She also leads the global business development team, identifying and pursuing new market opportunities to expand Everstream's footprint worldwide. Under her leadership, the company has experienced significant revenue growth and gained recognition as a leading provider of supply chain risk intelligence solutions.
Career Progression
Prior to joining Everstream Analytics, Jennifer held various marketing leadership positions, including Vice President Marketing at UL, Product Marketing Manager at Esri, Campaign Manager at Added Value, and Research Manager at Ipsos. Throughout her career, she has demonstrated a track record of driving innovation, enhancing brand visibility, and delivering measurable results that have contributed to the success of the organizations she has served.
Academic Background
Jennifer holds a Bachelor of Science degree in Marketing from the University of Tennessee, where she graduated with honors. She is also a certified Product Marketing Manager and has completed several executive development programs in strategic marketing and global business leadership.
Areas of Expertise
- Strategic marketing and brand management
- Product marketing and go-to-market strategy
- Global business development and international expansion
- Demand generation and digital marketing
- Supply chain risk management and analytics
Professional Impact
During her tenure at Everstream Analytics, Jennifer has spearheaded the company's rebranding and positioning efforts, resulting in a 25% increase in website traffic and a 35% growth in lead generation. She has also been instrumental in expanding the company's global footprint, securing key partnerships and establishing a presence in new markets, contributing to a 40% year-over-year increase in international revenue.
Conclusion
With her extensive expertise in marketing, global business development, and supply chain risk management, Jennifer Meister is a strategic and innovative leader who has consistently driven significant growth and impact for the organizations she has served. In her current role at Everstream Analytics, she is poised to continue elevating the company's market leadership and accelerating its global expansion.