Jennifer Nelson

Director, Marketing & Communications, Health Solutions

Professional Overview
Jennifer Nelson is an accomplished marketing and communications leader with extensive experience in the healthcare industry. As the Director of Marketing & Communications for Health Solutions at the American Medical Association, she is responsible for driving strategic marketing initiatives, managing cross-functional communications, and leveraging her expertise to elevate the organization's brand and market presence.

Experience Summary

Current Role
In her current role, Jennifer oversees the development and execution of integrated marketing and communications strategies for the Health Solutions division at the American Medical Association. She collaborates closely with cross-functional teams to ensure consistent brand messaging, optimize digital channels, and deliver impactful campaigns that engage healthcare professionals and patients. Under her leadership, the Health Solutions team has achieved significant milestones, including a 25% increase in website traffic and a 20% growth in social media engagement.

Career Progression
Prior to joining the American Medical Association, Jennifer held various leadership positions at Accenture, where she led global marketing and communications initiatives for the Connected Solutions and Transformation Agility teams. She also served as the Vertical Marketing Director for the Americas at Zebra Technologies and the Vertical Marketing Leader for the Retail industry at Motorola Solutions. Throughout her career, Jennifer has demonstrated a talent for driving innovation, fostering cross-functional collaboration, and delivering measurable results.

Academic Background
Jennifer holds a Bachelor of Arts degree in Marketing from the University of Illinois at Chicago, where she graduated cum laude.

Areas of Expertise

• Healthcare marketing and communications

• Digital marketing strategy and implementation

• Brand management and positioning

• Integrated marketing campaign development

• Stakeholder engagement and relationship management

• Data-driven decision-making and performance analytics

Professional Impact
During her tenure at Accenture, Jennifer spearheaded the launch of a highly successful digital marketing campaign that increased lead generation by 35% and resulted in several new client engagements. At Zebra Technologies, she led the development of a comprehensive go-to-market strategy that contributed to a 15% increase in revenue within the Retail vertical.

Conclusion
With her extensive expertise in healthcare marketing and communications, Jennifer Nelson is a strategic and versatile leader who consistently delivers measurable impact. Her ability to align cross-functional teams, leverage data-driven insights, and execute innovative campaigns positions her as a valuable asset to the American Medical Association and the broader healthcare industry.