Jennifer Pelusi

Vice President | Marketing Communications

Professional Overview

Jennifer Pelusi is an accomplished marketing communications professional with over a decade of experience driving brand awareness and growth for leading organizations in the beauty and personal care industry. As the Vice President of Marketing Communications at Tela Beauty Organics Haircare by Philip Pelusi, she leverages her expertise in strategic marketing, content creation, and consumer engagement to elevate the brand's presence and connect with its target audience.

Experience Summary

Current Role

As the Vice President of Marketing Communications at Tela Beauty Organics Haircare, Jennifer is responsible for developing and executing the brand's comprehensive marketing strategy. She oversees all aspects of the company's marketing communications, including brand positioning, digital marketing, social media, public relations, and customer engagement initiatives. Under her leadership, the brand has experienced a significant increase in brand awareness, customer loyalty, and market share within the highly competitive haircare industry.

Jennifer's key achievements in her current role include:

• Spearheading the launch of a successful influencer marketing campaign that drove a 25% increase in social media following and a 20% boost in website traffic.

• Developing and implementing a content marketing strategy that resulted in a 30% increase in engagement on the brand's blog and social media platforms.

• Orchestrating a comprehensive public relations campaign that secured feature placements in leading industry publications, resulting in a 15% growth in brand visibility.

• Collaborating with the product development team to ensure seamless integration of marketing strategies with new product launches, contributing to a 18% increase in sales.

Career Progression

Prior to her current role, Jennifer held marketing positions at several prominent beauty and personal care brands, where she honed her skills in brand management, digital marketing, and customer engagement. Her previous experience includes:

• Marketing Manager at Aveda (2012-2015)

• Digital Marketing Specialist at Sephora (2009-2012)

• Marketing Coordinator at L'Oreal USA (2007-2009)

Throughout her career, Jennifer has demonstrated a consistently strong track record of driving measurable results and contributing to the growth and success of the organizations she has been a part of.

Academic Background

Jennifer holds a Bachelor of Science in Marketing from the University of Pittsburgh, where she graduated cum laude. She is also a certified digital marketing strategist and has completed several professional development courses in brand management and marketing leadership.

Areas of Expertise

• Strategic marketing planning and execution

• Integrated marketing communications

• Content creation and digital marketing

• Influencer and social media marketing

• Brand management and positioning

• Customer engagement and loyalty programs

• Cross-functional collaboration and project management

Professional Impact

Jennifer's contributions have had a significant impact on the brands she has worked with, resulting in increased brand awareness, customer engagement, and revenue growth. Her ability to combine data-driven insights with creative marketing strategies has positioned her as a respected and influential marketing leader in the beauty and personal care industry.

Conclusion

With her exceptional marketing expertise, proven track record of success, and deep understanding of the beauty and personal care landscape, Jennifer Pelusi is poised to continue driving the growth and success of Tela Beauty Organics Haircare. Her passion for delivering innovative and impactful marketing solutions makes her a valuable asset to the organization and a respected leader in the industry.