Jennifer Penzone
Sr. Manager, Sales Enablement & Strategy
Professional Overview
Jennifer Penzone is an experienced sales and strategic enablement leader with a track record of driving growth and improving sales effectiveness across the retail and consumer electronics industries. In her current role as Sr. Manager of Sales Enablement & Strategy at Staples, she is responsible for developing and implementing innovative sales training programs, aligning sales processes with business objectives, and providing strategic guidance to enhance the company's sales capabilities.
Experience Summary
Current Role
As Sr. Manager of Sales Enablement & Strategy at Staples, Jennifer is instrumental in shaping the company's sales enablement initiatives and strategic direction. She oversees the design and delivery of comprehensive training programs that equip the sales team with the knowledge, skills, and tools to better serve customers and achieve sales targets. Additionally, she collaborates cross-functionally to align sales processes with broader business strategies, optimizing the sales experience and driving measurable improvements in revenue and customer satisfaction.
Career Progression
Prior to her current role, Jennifer held several sales and operational roles at Staples, including Sr. Manager of Sales Enablement for the company's Private Brands division and Product Brands Sales Manager. She also brings experience from her time at Philips, where she served as Sr. Pricing Manager and Sr. Manager of the North America Deal Desk, leveraging her expertise in pricing strategy, deal management, and sales support.
Jennifer's early career includes roles as a Marketing Intelligence Manager at Philips and various administrative positions, demonstrating her versatility and willingness to take on new challenges to further her professional development.
Academic Background
Jennifer holds a Bachelor of Science degree in Business Administration from the University of Massachusetts Amherst, where she graduated cum laude.
Areas of Expertise
- Sales enablement strategy and program development
- Sales process optimization and performance improvement
- Pricing strategy and deal management
- Cross-functional collaboration and stakeholder management
- Talent development and training program design
- Data-driven decision making and analytics
Professional Impact
During her tenure at Staples, Jennifer has led the transformation of the company's sales enablement function, implementing a comprehensive training curriculum that has resulted in a 15% increase in sales productivity and a 20% improvement in customer satisfaction scores. Her strategic guidance has also been instrumental in aligning sales initiatives with the company's overarching business objectives, contributing to Staples' market share growth in the B2B office supplies and solutions sector.
Conclusion
With her extensive experience in sales enablement, strategic planning, and operational excellence, Jennifer Penzone is a valuable asset to Staples. Her ability to drive sales effectiveness, foster cross-functional collaboration, and deliver measurable business impact positions her as a trusted leader in the retail and consumer electronics industry.
