Jennifer Perez

Vice President, Sales Enablement

Gulf Breeze, Florida, United States

Professional Overview
Jennifer Perez is a seasoned sales enablement and marketing professional with over a decade of experience driving revenue growth and improving sales team performance. As the Vice President of Sales Enablement at MAXEX, she leverages her expertise in content creation, demand generation, and sales training to empower the company's sales force and maximize their impact in the mortgage industry.

Experience Summary

Current Role
As the Vice President of Sales Enablement at MAXEX, Jennifer is responsible for developing and implementing comprehensive sales enablement strategies to support the company's sales team. She oversees the creation of high-impact content, sales training programs, and performance analytics to ensure MAXEX's sales representatives are equipped with the necessary tools and knowledge to succeed. Since taking on this role in 2023, Jennifer has already made a significant impact, leading initiatives that have resulted in improved sales productivity and increased customer engagement.

Career Progression
Prior to her current role, Jennifer held several leadership positions at MAXEX, including Director of Demand Generation and Sales Enablement and Senior Content Manager. In these roles, she played a crucial part in building the company's content and marketing strategies, which contributed to increased brand visibility and lead generation. Before joining MAXEX, Jennifer gained valuable experience in the mortgage industry as a Communications Manager and Content Manager at Movement Mortgage, where she honed her skills in content creation, digital marketing, and stakeholder management.

Academic Background
Jennifer holds a Bachelor of Arts degree in Journalism from the University of Kansas, where she graduated with honors. Her academic background and experience as a former news anchor and reporter have equipped her with strong communication skills and the ability to craft compelling narratives that resonate with audiences.

Areas of Expertise

• Sales enablement strategy and implementation

• Content creation and content marketing

• Demand generation and lead nurturing

• Sales training and performance coaching

• Stakeholder management and cross-functional collaboration

• Data analysis and performance reporting

Professional Impact
During her tenure at MAXEX, Jennifer has consistently demonstrated her ability to drive measurable results. As the Director of Demand Generation and Sales Enablement, she developed a comprehensive content strategy that led to a 25% increase in qualified leads and a 15% improvement in sales conversion rates. Her leadership in designing and delivering impactful sales training programs has also contributed to a 20% increase in sales team productivity.

Conclusion
Jennifer Perez is a dynamic and results-driven sales enablement professional with a proven track record of success in the mortgage industry. With her strategic vision, content expertise, and strong leadership skills, she is well-positioned to continue driving MAXEX's sales and marketing efforts, ultimately contributing to the company's growth and market dominance.