Jennifer Schuler

Chief Executive Officer, Handel's Homemade Ice Cream

Professional Overview
Jennifer Schuler is a seasoned executive with a proven track record of driving business growth and innovation in the food and beverage industry. As the Chief Executive Officer of Handel's Homemade Ice Cream, she leverages her extensive experience in marketing, operations, and strategic leadership to guide the company's continued expansion and success.

Experience Summary

Current Role
As the CEO of Handel's Homemade Ice Cream since February 2024, Jennifer is responsible for overseeing the company's overall strategic direction, financial performance, and operational excellence. Under her leadership, Handel's has seen a significant increase in brand recognition, customer loyalty, and market share, solidifying its position as a premier destination for premium ice cream.

Career Progression
Prior to joining Handel's, Jennifer served as the CEO of On Sabbatical, a leading online education platform, where she spearheaded the company's successful turnaround and digital transformation. Before that, she held various executive roles at Wetzel's Pretzels, including CEO, President, and Chief Marketing Officer, during which she played a pivotal role in the brand's rapid expansion and the development of innovative product offerings.

Jennifer's earlier career experience includes serving as the Chief Operating Officer at Focus Education, a prominent educational service provider, and holding marketing and operations positions at Midwest Center and General Mills. She also spent several years as a consultant at Sibson Consulting, where she honed her strategic problem-solving and analytical skills.

Academic Background
Jennifer holds a Master of Business Administration in Marketing and Entrepreneurship from Stanford University and a Bachelor of Arts in Politics, Economics, and Philosophy from Pomona College. Her academic achievements and specialized training have provided her with a comprehensive understanding of business principles, market dynamics, and strategic decision-making.

Areas of Expertise

• Food and beverage industry leadership

• Brand strategy and marketing

• Operations and supply chain optimization

• Digital transformation and innovation

• Mergers and acquisitions

• Talent management and team building

Professional Impact
Throughout her career, Jennifer has demonstrated a strong ability to drive positive change and deliver tangible results. At Wetzel's Pretzels, she oversaw the successful launch of several new product lines and the expansion of the brand's footprint, contributing to significant revenue growth and improved profitability. As the CEO of On Sabbatical, she spearheaded the company's digital transformation, expanding its reach and enhancing the user experience.

At Handel's Homemade Ice Cream, Jennifer's strategic vision and operational expertise have been instrumental in strengthening the brand's market position, increasing customer engagement, and optimizing supply chain and production processes.

Conclusion
With her exceptional leadership skills, industry expertise, and track record of success, Jennifer Schuler is poised to continue driving Handel's Homemade Ice Cream's growth and solidifying its position as a premier player in the ice cream industry. Her passion for innovation, coupled with her commitment to delivering exceptional customer experiences, make her a valuable asset to the company and a respected leader in the food and beverage sector.