Jennifer Siedjak

UX Research Director

Professional Overview
Jennifer Siedjak is an accomplished UX Research Director with extensive expertise in leading user experience initiatives for leading consumer technology and retail brands. She specializes in leveraging data-driven insights to inform product and service strategy, enhance customer engagement, and drive measurable business impact.

Experience Summary

Current Role
As the Director of UX Research at Tapestry, Jennifer is responsible for spearheading the company's user research program, providing strategic guidance on product development, and driving user-centric innovation across the organization. In this role, she has implemented robust research frameworks, built high-performing research teams, and delivered impactful findings that have informed key business decisions.

Career Progression
Prior to her current role, Jennifer served as the Senior Manager of UX Research at Tapestry, where she led a team of researchers in conducting large-scale user studies, usability testing, and ethnographic research. She has also held senior UX research positions at Redbox Automated Retail, LLC and GfK, where she excelled in driving customer-centric product strategy and optimizing user experiences.

Throughout her career, Jennifer has demonstrated her ability to translate complex user insights into actionable recommendations that have resulted in measurable improvements in customer satisfaction, product adoption, and business performance.

Academic Background
Jennifer holds a Master's degree in Cognitive Psychology from Northwestern University, where she specialized in human-computer interaction and user experience research. Her academic background has provided a strong foundation for her expertise in applying psychological principles and research methodologies to inform product design and user-centered decision-making.

Areas of Expertise

• User experience research and testing

• Qualitative and quantitative research methods

• Customer journey mapping and persona development

• Usability optimization and experience design

• Data-driven decision making and strategic insights

• Cross-functional collaboration and stakeholder management

• Building and leading high-performing research teams

Professional Impact
During her tenure at Redbox, Jennifer led a comprehensive research initiative that identified key pain points in the company's self-service kiosk experience, resulting in a 23% increase in customer satisfaction and a 15% boost in overall usage. At Tapestry, she has spearheaded the integration of user research practices across the organization, driving a 20% improvement in product launch success rates and a 12% increase in customer loyalty.

Conclusion
With her deep expertise in UX research, strategic vision, and track record of driving measurable business impact, Jennifer Siedjak is a valuable asset for any organization seeking to elevate its customer experience and achieve sustained growth.