Jennifer Sprague

Chief Marketing Officer

Professional Overview

Jennifer Sprague is a seasoned marketing executive with over 20 years of experience driving strategic brand growth and digital transformation across the retail, entertainment, and consumer goods industries. As the Chief Marketing Officer at Hammitt, she is responsible for leading the company's global marketing strategy, overseeing all brand management, digital marketing, and consumer engagement initiatives.

Experience Summary

Current Role

As the Chief Marketing Officer at Hammitt since October 2024, Jennifer is spearheading the brand's ambitious growth plans, leveraging her deep expertise in omnichannel marketing and proven track record of successfully launching and scaling consumer-facing businesses. She is responsible for developing and executing Hammitt's integrated marketing strategy, driving brand awareness, and enhancing the customer experience across all touchpoints.

Career Progression

Prior to joining Hammitt, Jennifer served as the Chief Marketing Officer and Global Marketing Strategist at JS Consulting, where she provided strategic counsel and marketing services to a diverse portfolio of clients, including Jurlique, H2O+, Anastasia Beverly Hills, Michael Stars, and FOX Sports. She also held the role of Partner and Chief Marketing Officer at Cloney, a leading fashion and lifestyle brand. Earlier in her career, Jennifer held senior marketing positions at BCBGMAXAZRIAGROUP, NBCUniversal Media, and Warner Bros.

Academic Background

Jennifer holds a Bachelor's degree in Marketing from the University of Southern California, where she graduated with honors.

Areas of Expertise

Omnichannel marketing strategy and execution

Brand positioning and repositioning

Digital marketing and e-commerce optimization

Marketing analytics and performance-driven decision making

Integrated marketing communications

Retail and consumer goods industry expertise

Professional Impact

During her tenure at JS Consulting, Jennifer spearheaded a comprehensive rebranding and digital transformation initiative for Jurlique, resulting in a 25% increase in website traffic and a 17% uptick in online sales. At BCBGMAXAZRIAGROUP, she led the development and launch of a successful influencer marketing program that drove a 30% boost in social media engagement and a 12% lift in direct-to-consumer revenue.

Conclusion

With her proven track record of driving measurable results and her passion for building beloved consumer brands, Jennifer Sprague is poised to play a pivotal role in shaping Hammitt's future growth and market leadership. Her extensive expertise, strategic vision, and ability to execute make her a valuable asset to the company.