Jennifer Szunko - Entrepreneurial Business Leader and Digital Marketing Strategist

Professional Overview

Jennifer Szunko is an accomplished entrepreneurial business leader and digital marketing strategist with diverse experience spanning the tourism, technology, and publishing industries. As the Co-Owner of Discovery Cruises, she leverages her expertise in brand development, digital marketing, and customer experience to drive growth and innovation. Additionally, Jennifer serves as the Entrepreneur at Mindful Vibe Life and the President of New Way Properties, LLC, where she applies her entrepreneurial mindset and strategic acumen to build successful ventures.

Experience Summary

Current Roles

Co-Owner, Discovery Cruises (2023-Present)

Responsible for overseeing all aspects of the business, including strategic planning, brand management, and operational excellence

Spearheading the development of innovative cruise experiences that cater to the evolving preferences of customers

Implementing data-driven digital marketing strategies to enhance brand visibility, customer engagement, and revenue growth

Entrepreneur, Mindful Vibe Life (2018-Present)

Founded Mindful Vibe Life, a venture focused on promoting wellness and personal growth through mindfulness-based programs and resources

Leveraging her expertise in digital marketing and customer engagement to build a thriving online community and drive business growth

President, New Way Properties, LLC (2016-Present)

Oversees the strategic direction and operational management of the real estate investment and property management company

Responsible for identifying and evaluating new investment opportunities, managing property portfolios, and driving profitability

Career Progression

Prior to her current roles, Jennifer held various leadership positions in the technology, publishing, and tourism industries, including:

Executive Director, TCNewTech (2020-2022): Guided the strategic direction and growth of the regional technology community organization, fostering collaboration and supporting the development of innovative startups.

Social Media Marketing Specialist, At Home Suttons Bay (2017-2020): Developed and executed successful social media marketing campaigns to enhance brand visibility and drive customer engagement.

Associate Publisher, Foreword Reviews (2014-2016): Responsible for the circulation and marketing of the renowned book review magazine, contributing to its expansion and industry recognition.

Director of Digital Marketing, Foreword Reviews (2010-2013): Spearheaded the development and implementation of the company's digital marketing strategies, leveraging emerging technologies and platforms to drive growth.

District Sales Manager, Norwegian Cruise Line (1994-1998): Managed sales operations and developed strategic partnerships to drive revenue growth in the cruise industry.

Academic Background

Jennifer holds a Bachelor's degree in Business Administration from the University of Michigan, where she graduated with distinction.

Areas of Expertise

Entrepreneurship and business development

Digital marketing and brand management

Customer experience and engagement

Strategic planning and execution

Real estate investment and property management

Nonprofit leadership and community development

Professional Impact

Transformed Discovery Cruises into a leading provider of unique and immersive cruise experiences, driving significant revenue growth and customer satisfaction

Spearheaded the launch of Mindful Vibe Life, a successful venture focused on promoting wellness and personal growth through innovative digital programs

Served as a key contributor to the growth and success of Foreword Reviews, helping to establish the publication as a respected voice in the book industry

Leveraged her expertise in digital marketing and social media to enhance the brand visibility and customer engagement for At Home Suttons Bay

Guided the strategic direction and community development initiatives of TCNewTech, fostering collaboration and supporting the growth of regional technology startups

Conclusion

With her entrepreneurial spirit, digital marketing expertise, and proven track record of driving growth and innovation, Jennifer Szunko is a versatile business leader poised to continue making a significant impact across multiple industries. Her ability to identify and capitalize on emerging opportunities, coupled with her commitment to delivering exceptional customer experiences, positions her as a valuable asset in any organization or venture.