Jennifer Vathanadireg
Director of Marketing, North America
Professional Overview
Jennifer Vathanadireg is an accomplished marketing leader with extensive experience driving strategic brand development and ecommerce growth across the consumer fashion and beauty industries. As the Director of Marketing, North America at Kerstin Florian International, she is responsible for overseeing all marketing and go-to-market strategies to elevate the brand's presence and increase market share in the region.
Experience Summary
Current Role
In her current role at Kerstin Florian International, Jennifer is spearheading the company's North American marketing efforts, leveraging her deep expertise in digital marketing, ecommerce, and consumer engagement. She collaborates cross-functionally to develop and execute integrated marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. Under her leadership, the company has experienced a 25% increase in online sales and a 35% improvement in customer retention rates across the North American market.
Career Progression
Prior to joining Kerstin Florian, Jennifer served as a Marketing and Ecommerce Consultant at Jen V Creative, where she provided strategic advisory services to help fashion and beauty brands optimize their digital presence and ecommerce operations. She has also held numerous marketing leadership roles, including Director of Marketing and Ecommerce at Bella Dahl, Director of Marketing at FAM Brands/ Marika Fitness, and Senior Marketing Manager at BCBG Max Azria. Throughout her career, Jennifer has demonstrated a track record of driving impactful marketing initiatives that have resulted in significant revenue growth and increased brand equity for her employer organizations.
Academic Background
Jennifer holds a Bachelor of Arts degree in Marketing from the University of Southern California, where she graduated cum laude.
Areas of Expertise
- Digital marketing strategy and execution
- Ecommerce optimization and growth
- Brand positioning and campaign development
- Omnichannel customer engagement
- Data-driven decision making and performance analysis
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at Bella Dahl, Jennifer spearheaded the development and launch of the brand's first-ever ecommerce platform, which resulted in a 45% increase in online sales within the first 12 months. At FAM Brands/ Marika Fitness, she led the rebranding and repositioning effort that successfully positioned the company as a leading athleisure brand, leading to a 30% growth in market share.
Conclusion
Jennifer Vathanadireg is a versatile and results-driven marketing professional with a proven track record of driving measurable growth and positive business impact for leading fashion and beauty brands. In her current role at Kerstin Florian International, she is poised to leverage her expertise and strategic vision to further elevate the brand's presence and expand its market share in North America.
