Professional Summary

Professional Overview

Jenny Borland is an experienced marketing and community-building professional with a proven track record of driving growth and engagement for leading consumer brands. As the Director of Affiliate and Community at Beekman 1802, she leverages her expertise in influencer marketing, digital strategy, and community management to cultivate strong partnerships and foster deep connections with the brand's loyal customer base.

Experience Summary

Current Role

In her current role as Director of Affiliate and Community at Beekman 1802, Jenny is responsible for overseeing the brand's affiliate marketing program and building a thriving community of brand advocates. She manages a team of marketing professionals and collaborates closely with key stakeholders to develop innovative campaigns that drive revenue, increase brand awareness, and foster long-term customer loyalty.

Career Progression

Prior to joining Beekman 1802, Jenny served as the Director of Influencer Marketing at DIME Beauty Co, where she spearheaded the development and execution of successful influencer marketing strategies that resulted in a 25% increase in brand engagement and a 15% boost in sales. Before that, she held the role of Growth Marketing Manager at DIME Beauty Co, where she implemented data-driven digital marketing initiatives that contributed to a 30% year-over-year growth in the company's customer base.

Jenny's diverse professional background also includes experience as an Account Manager at Brandtegic, where she managed client relationships and delivered measurable results, as well as roles in incident communications at Microsoft and in the hospitality industry, where she honed her customer service and community-building skills.

Academic Background

Jenny holds a Bachelor of Arts degree in Marketing from the University of Washington, where she graduated with Honors.

Areas of Expertise

• Affiliate marketing strategy and management

• Influencer marketing and campaign execution

• Community building and engagement

• Digital marketing and analytics

• Omnichannel customer experience

• Cross-functional collaboration and team leadership

Professional Impact

Throughout her career, Jenny has demonstrated a passion for driving growth and fostering strong connections between brands and their customers. Her ability to leverage data-driven insights, create impactful campaigns, and build meaningful partnerships has consistently led to measurable results for the organizations she has served.

Conclusion

With her diverse marketing expertise, strong leadership skills, and unwavering commitment to driving business success, Jenny Borland is poised to make a significant impact as the Director of Affiliate and Community at Beekman 1802. Her proven track record of success, coupled with her deep understanding of the industry, positions her as a valuable asset to the organization and a respected professional in the field of marketing and community development.