Professional Summary

Professional Overview

Jenny Erasmus is a seasoned marketing professional with extensive experience in digital communications, eCommunications, and marketing strategy. As the Sr. Director of Marketing at Mednet, she leads a team responsible for driving the company's marketing efforts and digital presence across multiple channels.

Experience Summary

Current Role

In her current role as Sr. Director of Marketing at Mednet, Jenny is responsible for developing and executing the company's integrated marketing strategy, overseeing digital campaigns, and managing a team of marketing professionals. She has played a key role in driving brand awareness, lead generation, and customer engagement through innovative digital initiatives.

Career Progression

Prior to her current position, Jenny held various marketing and communications roles at reputable organizations, including Digital Communications Manager at HGA Architects and Engineers, Associate Director of Marketing eCommunications at UnitedHealth Group, Sr. Marketing Manager for Digital Strategies at StayWell, and Marketing & Communications Manager at Welsh and Colliers International. Throughout her career, she has demonstrated a strong track record of delivering impactful marketing campaigns, leveraging data-driven insights, and driving measurable results.

Academic Background

Jenny holds a Bachelor's degree in Marketing from the University of Minnesota, where she graduated with honors.

Areas of Expertise

• Digital marketing and eCommunications

• Integrated marketing strategy development

• Campaign management and optimization

• Data analysis and performance reporting

• Team leadership and collaboration

• Marketing automation and technology implementation

Professional Impact

During her tenure at Mednet, Jenny has spearheaded the successful launch of several high-profile digital campaigns, resulting in increased brand visibility, lead generation, and customer engagement. She has also implemented marketing automation tools and data analytics platforms to enhance the company's marketing efforts and measure the impact of its initiatives.

Conclusion

With a proven track record of success in the marketing and communications industry, Jenny Erasmus is poised to continue driving Mednet's marketing strategy and digital presence. Her expertise, innovative mindset, and strong leadership skills make her a valuable asset to the organization.