Jenny Frankel
Founder & CEO
Professional Overview
Jenny Frankel is the Founder and Chief Executive Officer of NUDESTIX, a global, innovative cosmetics brand she established in 2013. With over 25 years of experience in the beauty industry, Frankel is an accomplished product development expert and renowned industry leader, driving the strategic vision and operational excellence of her growing company.
Experience Summary
Current Role
As Founder and CEO of NUDESTIX, Frankel oversees all aspects of the business, from product development and brand strategy to marketing and international expansion. Under her leadership, NUDESTIX has become a breakout success, disrupting the industry with its unique, effortless approach to makeup. Frankel's deep understanding of consumer trends and commitment to ethical, sustainable practices have been instrumental in building the brand's loyal following in over 30 countries worldwide.
Career Progression
Prior to founding NUDESTIX, Frankel held several prestigious roles in the beauty industry, including Executive Vice President and Co-creator at COVER FX Skincare Inc., and Product Development at MAC Cosmetics. As President and Beauty Engineer at Frankly Beauty Inc., she leveraged her extensive product development expertise to launch innovative, high-performance cosmetic formulas. Frankel's exceptional track record of success and innovation have solidified her reputation as a visionary leader in the beauty space.
Academic Background
Frankel holds a degree in Chemical Engineering from the University of Waterloo, where she graduated with distinction. Her strong technical background and scientific expertise have been integral to her success in product development and formulation throughout her career.
Areas of Expertise
- Cosmetic product development and innovation
- Beauty industry trends and consumer insights
- Brand strategy and marketing
- Sustainable and ethical business practices
- Operational excellence and scaling high-growth companies
Professional Impact
Under Frankel's leadership, NUDESTIX has become a globally recognized brand, praised for its clean, minimalist approach to makeup. The company has received numerous industry awards, including the Allure Best of Beauty Award and the CEW Beauty Award. Frankel's commitment to sustainability and social responsibility has also been recognized, with NUDESTIX being certified as a B Corporation for its positive social and environmental impact.
Conclusion
With her extensive experience, technical expertise, and visionary approach, Jenny Frankel is a driving force in the beauty industry. As the Founder and CEO of NUDESTIX, she continues to push the boundaries of innovation and redefine what it means to be a modern, conscious cosmetics brand. Frankel's leadership and strategic vision have positioned NUDESTIX for continued growth and success in the years to come.
