Jenny Howard

Strategic Communications Director
Louisville, Kentucky, United States

Professional Overview

Jenny Howard is a seasoned communications professional with over a decade of experience in strategic brand management, public relations, and media relations. As the Strategic Communications Director at Shady Rays Polarized Sunglasses, she is responsible for crafting and executing integrated communications strategies that elevate the brand's presence and drive measurable business outcomes.

Experience Summary

Current Role

In her current role as Strategic Communications Director at Shady Rays Polarized Sunglasses, Jenny oversees all aspects of the company's external communications, including media relations, influencer partnerships, social media, and crisis management. She has implemented data-driven campaigns that have resulted in a 25% increase in brand awareness and a 15% growth in customer engagement within the first six months of her tenure.

Career Progression

Prior to joining Shady Rays, Jenny served as the Associate Director/Public Relations at Bandy Carroll Hellige, where she led a team of public relations specialists and managed integrated communication strategies for several high-profile clients. During her time there, she spearheaded a successful rebranding initiative for a regional manufacturing company, which led to a 30% increase in website traffic and a 20% growth in new customer inquiries.

Earlier in her career, Jenny held positions at Brown-Forman and Heaven Hill Distilleries, where she honed her skills in corporate communications, media relations, and event management. She also gained valuable experience as a morning TV traffic anchor and on-air personality, which has enhanced her ability to effectively communicate complex information to diverse audiences.

Academic Background

Jenny holds a Bachelor of Arts degree in Communication Studies from the University of Kentucky, where she graduated cum laude and was recognized for her outstanding academic achievements.

Areas of Expertise

• Strategic communications planning and implementation

• Brand positioning and reputation management

• Integrated marketing communications

• Media relations and crisis communications

• Influencer marketing and social media strategy

• Event planning and execution

Professional Impact

Throughout her career, Jenny has demonstrated a proven track record of driving impactful communications campaigns that align with her clients' business objectives. Her ability to leverage data-driven insights, coupled with her strong relationships within the industry, has consistently positioned her as a trusted advisor and strategic partner to the organizations she has served.

Conclusion

With her extensive experience, proven track record of success, and unwavering commitment to excellence, Jenny Howard is poised to continue making a significant impact in the strategic communications field. As the Strategic Communications Director at Shady Rays Polarized Sunglasses, she is dedicated to elevating the brand's presence and fostering meaningful connections with its target audience.