Professional Summary
Professional Overview
Jenny Romeyn is a visionary entrepreneur and seasoned executive with extensive experience in the retail and fashion industries. As the Founder and CEO of Soulcation Collective and Cupcake Couture, Inc., she brings a unique blend of strategic leadership, creative problem-solving, and a deep understanding of consumer preferences.
Experience Summary
Current Roles
Founder, Soulcation Collective (2021 - Present)
- Established a collective of holistic wellness and lifestyle brands, curating a diverse portfolio of products and services.
- Spearheads the strategic direction, brand development, and operational management of the collective.
- Drives innovative partnerships and collaborations to expand the collective's reach and impact.
Founder & CEO, Cupcake Couture, Inc. (2005 - Present)
- Oversees the overall business strategy, product development, and brand management for the successful fashion and retail company.
- Leads a team of designers, merchandisers, and operations professionals to deliver high-quality, on-trend apparel and accessories.
- Expanded the company's footprint to 25 retail locations across the United States, with e-commerce capabilities serving customers globally.
Vice President, Shopping Stand, Inc. (2002 - Present)
- Provides strategic oversight and leadership for the retail technology company, guiding the development of innovative omnichannel solutions.
- Collaborates with cross-functional teams to enhance the customer experience and drive operational efficiencies.
- Actively participates in industry conferences and events, sharing insights and best practices.
Career Progression
Founder & CEO, Jenny Jump-up Designs (2000 - 2005)
- Launched a successful fashion and accessories brand, building a strong customer base and industry recognition.
- Demonstrated entrepreneurial acumen in all aspects of business operations, from product design to marketing and sales.
Assistant Broadcast Producer, DDB Needham (1998 - 2000)
- Gained valuable experience in the advertising and media industry, contributing to the production of award-winning campaigns.
- Honed skills in project management, client relations, and creative problem-solving.
Academic Background
Jenny Romeyn holds a Bachelor of Arts in Communication Studies from the University of Texas at Austin, where she graduated with distinction.
Areas of Expertise
- Retail and fashion industry strategy
- Omnichannel customer experience design
- Innovative product development and brand management
- Entrepreneurial leadership and business scaling
- Collaborative team building and people management
Professional Impact
- Grew Cupcake Couture from a single boutique to a 25-store retail chain, with a strong online presence and international customer base.
- Established Soulcation Collective as a leading platform for holistic wellness and lifestyle brands, fostering synergistic partnerships and driving industry-wide impact.
- Recognized as a thought leader in the retail and fashion sectors, frequently invited to speak at industry conferences and events.
Conclusion
With her unwavering entrepreneurial spirit, strategic acumen, and proven track record of success, Jenny Romeyn is poised to continue driving innovation and growth in the retail and wellness industries. Her commitment to delivering exceptional customer experiences, fostering collaborative partnerships, and empowering individuals to live their best lives aligns with her vision for the future.
