Jens Naeslund

Head of Global Design

Professional Overview
Jens Naeslund is a seasoned design executive with over 15 years of experience in the power tools and outdoor equipment industry. As the Head of Global Design at Greenworks Tools, he is responsible for leading the company's design strategy and overseeing the creation of innovative, user-centric products that drive market success.

Experience Summary

Current Role
Jens currently serves as the Head of Global Design at Greenworks Tools, a leading manufacturer of cordless outdoor power equipment. In this role, he is responsible for spearheading the company's design vision, managing a team of talented designers, and ensuring that Greenworks' products meet the evolving needs of their global customer base. Under his leadership, the design team has consistently delivered award-winning products that have enhanced the company's market position and brand reputation.

Career Progression
Prior to his current role, Jens held various design leadership positions within the Husqvarna Group, a renowned provider of outdoor power equipment. He started as a Senior Industrial Designer and quickly progressed to the role of Brand Design Manager, where he was instrumental in shaping the company's design language and positioning. Jens also gained valuable experience as an Industrial Designer at Atlas Copco and Formtech, where he honed his skills in product design and development.

Academic Background
Jens holds a degree in Industrial Design from a prestigious university, where he specialized in product innovation and user-centered design. His academic achievements and strong technical background have been instrumental in his professional success.

Areas of Expertise

• Extensive experience in the power tools and outdoor equipment industry

• Expertise in product design, user experience, and brand development

• Proven leadership skills in managing cross-functional design teams

• Strong understanding of global market trends and customer preferences

• Proficiency in CAD software, prototyping, and design visualization

Professional Impact
During his tenure at Greenworks Tools, Jens has led the design team in developing a range of award-winning products that have received recognition from industry organizations and customers alike. Under his guidance, the company has consistently introduced innovative products that have set new benchmarks in terms of performance, ergonomics, and sustainability.

Conclusion
Jens Naeslund is a design leader with a proven track record of driving innovation and delivering exceptional results. With his extensive industry experience, strong technical expertise, and strategic vision, he is well-positioned to continue shaping the future of Greenworks Tools and the broader power tools and outdoor equipment industry.