Jered Gold, VP of Communications and Marketing
Professional Overview
Jered Gold is a seasoned communications and marketing executive with over 20 years of experience driving impactful brand strategies and engaging campaigns for leading educational and cultural institutions. As the Vice President of Communications and Marketing at the Skirball Cultural Center, he leverages his expertise in public relations, digital marketing, and community engagement to elevate the center's profile and expand its reach.
Experience Summary
Current Role
As the Vice President of Communications and Marketing at the Skirball Cultural Center in Los Angeles, Jered is responsible for developing and executing integrated communication strategies to promote the center's diverse programming, exhibitions, and community initiatives. He oversees a team of marketing, public relations, and digital media professionals, collaborating closely with cross-functional stakeholders to ensure consistent brand messaging and a positive audience experience.
Under Jered's leadership, the Skirball has seen a significant increase in website traffic, social media engagement, and earned media coverage, positioning the center as a premier destination for arts, culture, and education in the region.
Career Progression
Prior to joining the Skirball, Jered held various leadership roles at the Art Center College of Design, where he spearheaded the institution's rebranding efforts, revamped its digital marketing initiatives, and cultivated strong relationships with local and national media outlets. His ability to align marketing strategies with organizational goals and drive measurable results has been instrumental in advancing the Art Center's reputation as a leading design school.
Earlier in his career, Jered gained valuable experience in corporate communications and public affairs at NBCUniversal and King World Productions, honing his skills in crisis management, internal communications, and event planning.
Academic Background
Jered holds a Certificate in Corporate Citizenship: How It Really Works from the Boston College Carroll School of Management, reflecting his commitment to integrating social responsibility and sustainability into his work. He also has a degree in Hospitality Management from San Jose State University, which has informed his approach to delivering exceptional customer experiences.
Areas of Expertise
- Strategic communications and public relations
- Integrated marketing campaigns and digital marketing
- Brand management and visual identity development
- Community engagement and stakeholder relations
- Crisis management and issue mitigation
- Organizational change management and leadership
Professional Impact
During his tenure at the Art Center College of Design, Jered spearheaded a comprehensive rebranding initiative that resulted in a 25% increase in student applications and a 20% growth in social media following. He also developed a highly successful virtual event series that attracted a global audience and generated significant donor revenue during the COVID-19 pandemic.
At the Skirball Cultural Center, Jered has been instrumental in expanding the center's reach through innovative marketing strategies, including the launch of a mobile-first website and the implementation of targeted digital advertising campaigns. Under his leadership, the Skirball has seen a 35% increase in website traffic and a 45% rise in social media engagement, reflecting the center's growing visibility and appeal within the local community and beyond.
Conclusion
Jered Gold is a strategic communications and marketing executive with a proven track record of driving growth, enhancing brand reputation, and fostering community engagement for leading educational and cultural institutions. His versatile skill set, adaptable leadership style, and passion for storytelling make him a valuable asset in elevating the Skirball Cultural Center's profile and advancing its mission.
