Professional Summary
Professional Overview
Jeremy Borseth is an accomplished technology and sports information consultant with over 25 years of experience in the digital marketing and sports industries. Currently serving as the Vice President of Digital Marketing at The Paul Hornung Award, he leverages his expertise in channel services, internet operations, and customer relationship management (CRM) to drive digital transformation and elevate brand visibility.
Experience Summary
Current Role
As the Vice President of Digital Marketing at The Paul Hornung Award, Jeremy is responsible for overseeing the organization's digital strategy, including website management, social media engagement, and data-driven marketing initiatives. He works closely with the leadership team to enhance the award's online presence, optimize user experiences, and expand its reach within the sports community.
Career Progression
Prior to his current role, Jeremy held various leadership positions at Churchill Downs Incorporated, where he played a pivotal role in managing the digital operations and CRM channels for the renowned Kentucky Derby. As the Sr. Director of Channel Services and Internet Operations, he spearheaded the integration of cutting-edge technologies and digital platforms, driving operational efficiency and enhancing the customer experience.
Throughout his career, Jeremy has demonstrated a strong track record of driving digital transformation and delivering measurable results. As the Director of CRM Channels and Director of Internet Operations at Churchill Downs, he implemented innovative CRM strategies and optimized the organization's web presence, contributing to enhanced brand visibility and customer engagement.
Academic Background
Jeremy holds a Bachelor's degree in Computer Science from the University of Wisconsin-Green Bay, where he honed his technical skills and developed a deep understanding of digital technologies.
Areas of Expertise
- Digital marketing strategy and implementation
- Website management and optimization
- Social media engagement and campaign development
- CRM strategy and data-driven decision making
- Leveraging technology to enhance operational efficiency and customer experiences
- Sports industry knowledge and industry trends
Professional Impact
During his tenure at Churchill Downs, Jeremy led the development and implementation of the organization's first comprehensive digital strategy, which resulted in a significant increase in web traffic, social media engagement, and customer acquisition. Additionally, his CRM initiatives led to improved customer retention and loyalty, contributing to the overall success of the Kentucky Derby brand.
As the Vice President of Digital Marketing at The Paul Hornung Award, Jeremy continues to drive innovative digital solutions, enabling the organization to expand its reach, engage with its audience, and maintain its position as a premier sports recognition program.
Conclusion
With his extensive experience, technical expertise, and strategic vision, Jeremy Borseth is a valuable asset to organizations seeking to leverage digital technologies and enhance their online presence. His proven track record of driving digital transformation and delivering measurable results positions him as a trusted advisor and leader in the field of digital marketing and sports information management.
