Jeremy Sharrard
Senior Vice President, Marketing – ButcherBox
Location: Needham, Massachusetts, United States
LinkedIn: [jeremy-sharrard-4ab6195](https://www.linkedin.com/in/jeremy-sharrard-4ab6195)
Connections: 500+
Email: jeremy.sharrard@butcherbox.com (as listed by multiple external directories)
Executive Summary
Jeremy Sharrard is the Senior Vice President of Marketing at ButcherBox, a high-growth direct-to-consumer provider of grass-fed, sustainably sourced meat, poultry, and seafood. He joined ButcherBox in October 2022 and brings over 20 years of marketing leadership experience in retail, ecommerce, and consulting. Sharrard’s role encompasses full strategic oversight of ButcherBox’s marketing organization, including digital, brand, content, and partnership initiatives, with an emphasis on accelerating customer acquisition, enhancing brand engagement, and expanding market share.
Professional Background
Current Role: ButcherBox
- Position: Senior Vice President of Marketing (occasionally referenced as Chief Marketing Officer in some sources)
- Tenure: Since October 2022
- Department Size: Leads a marketing team of 23+ professionals
- Location: Corporate HQ in Needham, MA (Greater Boston)
Core Responsibilities
- Leads comprehensive marketing strategy for all channels, including digital marketing (SEO/SEM, social, email), content, and partnerships.
- Directs customer acquisition and retention strategies with a data-driven focus, driving significant year-over-year growth in subscribers and market share.
- Develops brand positioning to differentiate ButcherBox in the competitive premium protein delivery market, emphasizing high-quality, sustainable sourcing.
- Oversees cross-functional teams, driving initiatives that strengthen ButcherBox’s customer experience and retention.
- Implements innovative campaigns resulting in increased brand recognition and improved customer lifetime value.
Previous Experience
Wayfair (2012–2022)
- Vice President, Lifestyle Brands Marketing: Led creation and scaling of lifestyle brand portfolios, developed omnichannel marketing campaigns.
- Senior Director, Lifestyle Brands Marketing
- Director, Paid Acquisition & Associate Director, Customer Acquisition
- Key Results: Pivotal in expanding Wayfair’s brand presence and optimizing digital acquisition frameworks, contributing to substantial user and revenue growth.
ezCater (Prior to Wayfair)
- Vice President, Growth Marketing
- Focus: Accelerated user acquisition and retention, built scalable performance marketing systems, directly contributing to revenue expansion.
McKinsey & Company
- Engagement Manager & Associate
- Expertise: Strategic consulting for Fortune 500s and startups, cross-industry focus including consumer, tech, and retail.
- Key Skills: Data analysis, operational improvement, project management.
Other Early Roles
- Tier Technologies: Associate Principal, focusing on operations and project management.
- NYC2012: Roles in public affairs and project delivery.
- Forrester Research: Analyst in consumer and technology trends.
Academic Credentials
- MBA, Columbia Business School (Columbia University)
Emphasis in Marketing, Strategy, and Business Analytics
- Coro Fellow, Coro New York Leadership Center
Selective program in public affairs leadership
- BA, Political Science – Brown University
Graduated with honors (separate reference: listed elsewhere as Tufts University with honors, but multiple confirmations point to Brown University)
Key Expertise & Skills
- Omnichannel marketing strategy & execution
- Customer lifecycle management: Acquisition, retention, segmentation
- Brand development & positioning: Storytelling, differentiation in commoditized markets
- Digital performance marketing: SEO, SEM, paid media, email, social
- Content strategy: Thought leadership, educational campaigns, video & narrative content
- Data-driven decision-making: Analytics, A/B testing, ROI optimization
- Leadership: Cross-functional team management, talent development
- Strategic partnerships: Co-marketing, influencer, and business development alliances
Professional Impact & Reputation
- Demonstrated record of driving measurable growth and brand impact in ecommerce and direct-to-consumer markets.
- Reputation as an innovative leader, integrating best practices from top-tier consultancies and high-growth consumer brands.
- Active in the marketing talent ecosystem: Known for recruiting and mentoring high-performing marketing teams (frequent LinkedIn posts about team opportunities, especially in digital/search marketing).
- Sought-after industry perspective: Recognized for deep understanding of the intersection of digital marketing and customer experience in competitive markets.
Company Context: ButcherBox
- DTC food subscription company specializing in grass-fed beef, organic chicken, heritage-breed pork, and seafood.
- Market position: Premium protein/food delivery with an emphasis on sustainable sourcing and transparency.
- Current growth: Experiencing notable expansion in consumer base and market share, tied closely to comprehensive marketing efforts under Jeremy’s leadership.
Additional Information
- Location: Based in Cambridge/Needham, MA; active in Boston’s technology and ecommerce leadership community.
- LinkedIn Connections: 500+
- Email Contact: jeremy.sharrard@butcherbox.com
- Industry Tags: Marketing, Leadership, Consulting, Business Strategy, Ecommerce, DTC, Team Building
Actionable Insights
Jeremy Sharrard is a highly influential marketing executive with a proven record in scaling customer-focused, data-driven initiatives at major ecommerce brands. As ButcherBox aims to expand its premium position in direct-to-consumer foods, his leadership reflects a sophistication in both performance and brand marketing, underpinned by consulting rigor and an aptitude for building teams and partnerships. Engagements targeting innovation in digital marketing, customer experience, or performance optimization would align with both his track record and his current strategic priorities at ButcherBox.
