Jeremy Smetana is a versatile and accomplished Senior Art Director with a diverse background in visual design, web development, and creative project management. With expertise spanning the fashion, luxury, and retail industries, he excels at delivering innovative design solutions that drive brand engagement and commercial success.
Experience Summary
Current Role
Currently, Jeremy serves as the Senior Art Director at White + Warren, where he oversees the creative direction and execution of high-impact marketing campaigns, digital experiences, and brand assets. In this role, he collaborates closely with cross-functional teams to conceptualize and bring to life visually compelling content that captivates target audiences and supports the company's strategic objectives.
Career Progression
Prior to his current position, Jeremy gained valuable experience as a Freelance Web Designer at John Varvatos Enterprises, an Assistant Graphic Designer at MILLY NY, a Graphic Design Intern at Tumi, and a Public Relations Intern at Houghton. Throughout his career, he has consistently demonstrated a keen eye for design, strong technical proficiency, and the ability to translate complex business requirements into cohesive and impactful visual narratives.
Academic Background
Jeremy holds a Bachelor of Fine Arts degree in Graphic Design from the Pratt Institute, where he honed his skills in typography, layout, and digital media. During his studies, he earned recognition for his exceptional work, including being named to the Dean's List.
Areas of Expertise
- Branding and visual identity development
- Digital design and user experience optimization
- Creative concept ideation and execution
- Cross-functional project management
- Proficiency in Adobe Creative Suite, Figma, and HTML/CSS
Professional Impact
As the Senior Art Director at White + Warren, Jeremy has played a pivotal role in elevating the brand's visual presence and digital footprint. He spearheaded the redesign of the company's e-commerce website, resulting in a 25% increase in online conversions. Additionally, he developed a cohesive content strategy for the brand's social media channels, driving a 35% growth in audience engagement.
Conclusion
With his strong design acumen, strategic thinking, and collaborative approach, Jeremy Smetana is poised to continue making significant contributions to the fashion and retail industries. He is passionate about creating visually striking and impactful experiences that resonate with target audiences and drive measurable business outcomes.
