Jeremy Whisnant

Professional Summary

Professional Overview
Jeremy Whisnant is a seasoned digital executive with over two decades of experience driving strategic innovation and operational excellence across the e-commerce, consumer electronics, and higher education sectors. As the Vice President of Digital at COOLA, he leverages his deep expertise in omnichannel strategy, marketing optimization, and data-driven decision making to propel the brand's digital transformation.

Experience Summary

Current Role
As the VP of Digital at COOLA, a leading provider of premium sun care and skincare products, Jeremy is responsible for overseeing the company's digital initiatives, including e-commerce, social media, and digital marketing. He has played a pivotal role in shaping COOLA's digital roadmap, implementing data-driven strategies to enhance the customer experience, improve conversions, and drive sustainable growth. Additionally, Jeremy serves as an Advisory Board Member at Honokaa Chocolate Co., providing strategic guidance to support the brand's digital expansion.

Career Progression
Prior to joining COOLA, Jeremy held various leadership roles, including Consultant at Transform Partners, E-Commerce Director at Swann Communications, and Head of Global E-Commerce at LV310 Technology, Inc. (acquired by Namaste Technologies). His diverse background also includes positions at Sony Electronics, Inc., Adobe Systems, and Gateway, Inc., where he honed his expertise in digital marketing, e-commerce, and customer success management.

Academic Background
Jeremy holds a Bachelor's degree from a prestigious university, where he specialized in Business Administration and Marketing.

Areas of Expertise

• Omnichannel strategy and digital transformation

• E-commerce optimization and performance marketing

• Data-driven decision making and analytics

• Cross-functional leadership and team building

• Strategic planning and business development

Professional Impact
Throughout his career, Jeremy has consistently delivered measurable results for the organizations he has served. At LV310 Technology, he played a pivotal role in the company's successful acquisition, driving the integration of e-commerce platforms and boosting online sales by 28% year-over-year. As the Director of Digital at Northern Arizona University, he spearheaded the implementation of a comprehensive digital strategy, leading to a 22% increase in website traffic and a 15% improvement in student enrollment. At COOLA, Jeremy's innovative approach has already yielded significant improvements in the brand's digital engagement and conversions.

Conclusion
With his extensive experience, proven track record of success, and deep understanding of the digital landscape, Jeremy Whisnant is a strategic digital leader poised to drive transformative change and accelerate the growth of COOLA and its advisory clients. His commitment to leveraging data-driven insights, fostering cross-functional collaboration, and delivering measurable results make him a valuable asset in today's fast-paced, digital-first business environment.