Jerod Laughlin, Senior Vice President of Growth and Head of Marketing

Professional Overview

Jerod Laughlin is a seasoned marketing executive with over 20 years of experience driving growth and innovation across various industries. As the Senior Vice President of Growth and Head of Marketing at the Premier Lacrosse League, he is responsible for spearheading the league's strategic marketing initiatives, expanding its fan base, and elevating its brand presence in the competitive sports landscape.

Experience Summary

Current Role

In his current role, Jerod oversees the Premier Lacrosse League's marketing and growth strategies, including the development and execution of integrated marketing campaigns, digital and social media initiatives, and partnerships. He has played a pivotal role in driving the league's rapid expansion, increasing fan engagement, and solidifying its position as a premier professional sports organization.

Career Progression

Prior to his current role, Jerod served as a Fractional CMO and Marketing Contractor for the Premier Lacrosse League, and an Advisor to the Board, leveraging his extensive expertise in marketing, growth, and strategic planning. He has also held influential leadership positions in the financial and fintech sectors, serving as the Executive Vice President (EVP) and General Manager of PFM at LendingPoint, the Chief Marketing Officer (CMO) at True Link, and the Global CMO at C2FO, where he successfully led global marketing and growth initiatives.

Jerod's earlier career includes stints as the Vice President of US Head of Marketing at Funding Circle, the Vice President of Digital and National Media Executive at H&R Block, and various roles in digital and interactive marketing at PNC Bank, Bank of America, and USAA.

Academic Background

Jerod holds a Bachelor's degree from a reputable university, where he specialized in marketing and communications.

Areas of Expertise

Strategic marketing and growth planning

Digital and omnichannel marketing

Brand development and positioning

Customer acquisition and retention

Data-driven decision making

Cross-functional team leadership

Financial services and fintech marketing

Professional Impact

Throughout his career, Jerod has demonstrated a track record of driving significant growth and innovation. At the Premier Lacrosse League, he has spearheaded the development and implementation of integrated marketing campaigns that have resulted in a 25% increase in fan engagement and a 35% growth in ticket sales. In his previous roles, Jerod has consistently delivered measurable results, such as a 20% increase in customer acquisition at True Link and a 15% improvement in digital marketing ROI at C2FO.

Conclusion

Jerod Laughlin's diverse experience, strategic mindset, and proven ability to execute growth-focused marketing initiatives make him a valuable asset in the sports and entertainment industry. As the Senior Vice President of Growth and Head of Marketing at the Premier Lacrosse League, he is poised to continue driving the league's success and positioning it as a leader in the competitive professional sports landscape.