Jeroen Marien
Marketing Automation Specialist | Lage Mierde, Noord-Brabant, Netherlands
Professional Overview
Jeroen Marien is an experienced Marketing Automation Specialist with a strong background in e-commerce and digital marketing. He specializes in leveraging marketing automation technologies to drive engagement, conversions, and revenue growth for leading organizations in the retail and food service industries.
Experience Summary
Current Role
Jeroen currently serves as a Marketing Automation Specialist at Sligro Food Group, the largest food service wholesaler in the Netherlands. In this role, he is responsible for strategizing, implementing, and optimizing marketing automation campaigns across the organization's diverse digital touchpoints. Jeroen's expertise in marketing automation platforms, data analytics, and campaign optimization has enabled him to deliver measurable improvements in lead generation, customer retention, and overall marketing performance.
Career Progression
Prior to his current role, Jeroen held several management positions within the e-commerce and digital marketing domains. As the Manager of E-Business at Sligro Food Group, he spearheaded the development and implementation of the company's e-commerce platform, driving significant growth in online sales and customer engagement. Earlier in his career, Jeroen served as the Manager of E-Business at Docdata Commerce and the Manager of E-Commerce at Lancyr, where he honed his skills in digital marketing, web development, and customer experience optimization.
Academic Background
Jeroen holds a Bachelor's degree in Business Administration from a renowned university in the Netherlands. His academic focus on marketing, information systems, and business strategy has provided a strong foundation for his professional career in the field of marketing automation and digital marketing.
Areas of Expertise
- Marketing automation strategy and implementation
- Campaign design, optimization, and performance analysis
- Data-driven decision making and predictive analytics
- Omnichannel customer engagement and retention
- Integrating marketing automation with CRM and ERP systems
- Agile project management and cross-functional collaboration
Professional Impact
Throughout his career, Jeroen has consistently demonstrated his ability to drive measurable results through the effective use of marketing automation technologies. At Sligro Food Group, he has been instrumental in optimizing the company's email marketing, lead nurturing, and customer segmentation efforts, leading to significant improvements in customer lifetime value and marketing ROI.
Conclusion
With a proven track record of success in marketing automation and digital marketing, Jeroen Marien is a valuable asset to any organization seeking to leverage the power of technology to enhance customer engagement, optimize marketing operations, and drive sustained business growth.
