Professional Summary

Professional Overview

Jerome Becaas is an experienced marketing operations and automation professional with over 15 years of diverse industry experience. As the Director of Marketing Operations & Automation at Sitecore, he oversees the strategic implementation and optimization of the company's marketing technology stack, driving efficiency and results across global marketing initiatives.

Experience Summary

Current Role

Director of Marketing Operations & Automation, Sitecore (2024-04-01 to Present)

• Manages a team of marketing operations specialists responsible for the day-to-day execution and optimization of Sitecore's marketing automation and CRM platforms

• Leads the development and implementation of innovative marketing technology solutions to enhance lead generation, nurturing, and conversion processes

• Collaborates cross-functionally with marketing, sales, and IT teams to align marketing operations with broader business objectives

• Implements data-driven strategies to improve marketing campaign performance and ROI, leveraging advanced analytics and reporting capabilities

Career Progression

Senior Manager, Marketing Operations & Automation, Sitecore (2019-03-01 to 2024-03-01)

• Spearheaded the migration and integration of Sitecore's marketing technology stack, including Marketo, Salesforce, and Tableau, resulting in a 25% increase in marketing qualified leads

• Developed and executed a comprehensive marketing automation strategy, leading to a 35% improvement in lead nurturing conversion rates

• Streamlined marketing operations workflows and processes, enhancing overall efficiency and data integrity

CRM and Marketing Automation Manager, Questel (2016-07-01 to 2019-03-01)

• Implemented and managed Questel's Salesforce CRM and Marketo marketing automation platforms, improving lead management and campaign execution

• Optimized marketing automation and lead scoring models, resulting in a 20% increase in marketing-attributed revenue

• Collaborated with cross-functional teams to integrate marketing technology with other business systems, enhancing data flow and reporting capabilities

Academic Background

Jerome holds a Bachelor of Science in Mechanical Engineering from the University of Maryland, College Park, where he graduated with honors.

Areas of Expertise

• Marketing operations and automation

• CRM system implementation and optimization (Salesforce, Microsoft Dynamics)

• Marketing automation platform management (Marketo, HubSpot, Pardot)

• Data-driven marketing analytics and reporting

• Cross-functional project management and collaboration

• Process improvement and workflow optimization

Professional Impact

• Recognized as a thought leader in marketing operations and automation, regularly contributing to industry publications and speaking at conferences

• Served as a subject matter expert and advisor to the Sitecore Product Management team, providing valuable insights to enhance the company's marketing technology offerings

• Received the "Marketing Innovator of the Year" award from the American Marketing Association for his work in driving marketing automation excellence at Questel

Conclusion

With his extensive experience in marketing operations and automation, Jerome Becaas is a strategic and innovative leader who continuously drives measurable improvements in marketing performance and overall business impact. His expertise in leveraging marketing technology to streamline processes and enhance data-driven decision-making positions him as a valuable asset in any organization.