Jerome Kwok
Manager Brand Protection | Hong Kong, Hong Kong
Professional Overview
Jerome Kwok is an accomplished Brand Protection Manager with extensive experience in safeguarding the integrity and reputation of global brands. Leveraging his expertise in anti-counterfeiting strategies and intellectual property protection, he plays a crucial role in defending Avery Dennison's market-leading position and ensuring customer confidence.
Experience Summary
Current Role
As the Manager of Brand Protection at Avery Dennison, Jerome is responsible for developing and implementing comprehensive brand protection programs. He oversees a team of specialists who monitor global markets, identify counterfeit goods, and coordinate enforcement actions to disrupt illicit trade networks. Under his leadership, Avery Dennison has achieved a 23% reduction in counterfeit product seizures within its core markets over the past three years.
Career Progression
Prior to his current role, Jerome served as an Analyst Programmer at Alco Electronics Ltd., where he designed and maintained secure software systems for product traceability and authentication. His ability to bridge the gap between technology and brand protection strategies has been instrumental in his career advancement.
Academic Background
Jerome holds a Bachelor of Science degree in Computer Science from the Hong Kong University of Science and Technology, where he graduated with Distinction.
Areas of Expertise
- Brand protection strategy and implementation
- Anti-counterfeiting technologies and supply chain security
- Intellectual property enforcement and litigation support
- Cross-functional collaboration to drive brand integrity initiatives
- Data analysis and business intelligence to inform decision-making
Professional Impact
- Spearheaded the deployment of a cutting-edge product authentication platform, resulting in a 15% increase in the identification of counterfeit goods within Avery Dennison's supply chain.
- Initiated a global brand protection training program for Avery Dennison's sales and marketing teams, equipping them with the knowledge and tools to recognize and respond to counterfeiting threats.
- Represented Avery Dennison at industry conferences and forums, sharing best practices and contributing to the development of anti-counterfeiting standards and regulations.
Conclusion
With a proven track record of safeguarding global brands and a deep understanding of the evolving challenges in the brand protection landscape, Jerome Kwok is a valuable asset to Avery Dennison. His ability to leverage technology, data, and cross-functional collaboration positions him as a strategic leader in the fight against counterfeit goods and intellectual property infringement.
