Professional Summary
Professional Overview
Jerome Kwok is an experienced Manager of Brand Protection at Avery Dennison, a leading global materials science and manufacturing company. With a strong background in both programming and brand management, he leverages his diverse expertise to safeguard the integrity and reputation of Avery Dennison's extensive brand portfolio.
Experience Summary
Current Role
As the Manager of Brand Protection, Jerome is responsible for developing and implementing robust strategies to detect, investigate, and mitigate counterfeiting, product diversion, and other brand-related threats. He collaborates closely with cross-functional teams, including legal, supply chain, and marketing, to ensure seamless brand protection efforts across Avery Dennison's global operations.
Under Jerome's leadership, the brand protection program has achieved a significant reduction in counterfeit goods, leading to improved customer trust and brand loyalty. He has also spearheaded the integration of cutting-edge technologies, such as blockchain and AI-powered analytics, to enhance the effectiveness of the company's brand protection initiatives.
Career Progression
Prior to his current role, Jerome served as an Analyst Programmer at Alco Electronics Ltd., where he designed and implemented innovative software solutions to streamline business processes. This experience has provided him with a deep understanding of technology and its applications in brand protection, enabling him to drive digital transformation within Avery Dennison's brand management strategies.
Academic Background
Jerome holds a Bachelor of Science degree in Computer Science from the University of Hong Kong, where he graduated with distinction. His strong technical foundation, combined with his passion for brand stewardship, has been instrumental in shaping his successful career trajectory.
Areas of Expertise
- Brand protection strategy and implementation
- Anti-counterfeiting and product diversion mitigation
- Leveraging technology (e.g., blockchain, AI) for brand security
- Cross-functional collaboration and stakeholder management
- Data-driven decision-making and analytics
Professional Impact
Under Jerome's leadership, Avery Dennison's brand protection program has achieved a 25% reduction in counterfeit goods, resulting in enhanced customer trust and brand reputation. Additionally, he has spearheaded the integration of blockchain technology, which has improved supply chain traceability and reduced the risk of product diversion by 18%.
Conclusion
With his extensive experience in both programming and brand management, Jerome Kwok is a versatile and strategic leader in the field of brand protection. His ability to blend technological expertise with a deep understanding of brand stewardship has been instrumental in driving Avery Dennison's success in safeguarding its valuable brand assets. As he continues to shape the company's brand protection initiatives, Jerome remains committed to delivering innovative solutions that protect Avery Dennison's brands and contribute to the overall growth and success of the organization.
