Professional Summary

Professional Overview

Jerry Wu is a seasoned marketing executive with over 15 years of experience driving growth and innovation for leading retail and e-commerce brands. As the Chief Marketing Officer at Grande Cosmetics, LLC, he oversees the company's comprehensive marketing strategy, digital transformation, and cross-channel customer engagement initiatives. Additionally, he serves as a Consultant at 8 Figure Agency, providing strategic guidance to clients on optimizing their marketing operations and driving business outcomes.

Experience Summary

Current Roles

Chief Marketing Officer, Grande Cosmetics, LLC (2023-01-01 to Present)

• Responsible for developing and executing the company's comprehensive marketing strategy, including brand positioning, digital marketing, e-commerce optimization, and omnichannel customer experiences.

• Spearheading the brand's digital transformation efforts, leveraging data-driven insights to enhance customer acquisition, retention, and lifetime value.

• Collaborating cross-functionally to align marketing initiatives with broader business objectives and drive measurable growth.

Consultant, 8 Figure Agency (2022-01-01 to Present)

• Providing strategic consulting services to clients, advising on marketing optimization, operational efficiency, and performance improvement.

• Leveraging deep industry expertise to help clients navigate complex marketing landscapes and unlock new growth opportunities.

• Delivering data-driven recommendations and implementation support to drive tangible business results for clients.

Career Progression

Chief Marketing Officer, LEXORA Inc. (2022-01-01 to 2023-01-01)

• Spearheaded the development and execution of a comprehensive marketing strategy, leading the company's rebranding efforts and digital transformation initiatives.

• Drove significant improvements in customer acquisition, engagement, and retention, resulting in a 22% increase in e-commerce revenue.

• Fostered a data-driven, customer-centric marketing culture, implementing advanced analytics and personalization capabilities.

Chief Marketing Officer, Auto Rim Shop (2020-01-01 to 2022-01-01)

• Oversaw all marketing functions, including brand strategy, digital marketing, e-commerce optimization, and customer experience enhancement.

• Implemented a comprehensive search engine optimization (SEO) strategy, leading to a 38% increase in organic traffic and a 27% improvement in conversion rates.

• Streamlined marketing operations and improved cross-functional collaboration, resulting in a 15% reduction in marketing costs.

Executive Director, Marketing & E-Commerce, AJ Madison (2018-01-01 to 2020-01-01)

• Led the development and execution of the company's omnichannel marketing strategy, driving a 19% increase in online sales.

• Spearheaded the implementation of a customer relationship management (CRM) system, enabling more personalized and targeted marketing campaigns.

• Collaborated with the e-commerce team to optimize the user experience, resulting in a 12% improvement in customer satisfaction scores.

Academic Background

Jerry Wu holds a Bachelor of Science in Marketing from New York University, where he graduated cum laude.

Areas of Expertise

• Omnichannel marketing strategy and execution

• Digital transformation and e-commerce optimization

• Data-driven customer acquisition and retention

• Brand positioning and integrated marketing campaigns

• Cross-functional collaboration and team leadership

• Performance measurement and continuous improvement

Professional Impact

• Recognized as a thought leader in the marketing industry, frequently invited to speak at industry events and contribute to marketing publications.

• Instrumental in driving the digital transformation and e-commerce growth of multiple leading retail and consumer brands.

• Consistently delivers measurable business results, with a track record of driving double-digit improvements in key performance metrics.

Conclusion

With his extensive experience, data-driven approach, and proven track record of driving marketing innovation and business growth, Jerry Wu is a strategic marketing leader poised to make a significant impact in his current and future roles. His versatile skill set and ability to align marketing initiatives with broader business objectives make him a valuable asset to any organization seeking to enhance its competitive edge and accelerate its digital transformation.