Jess Cook

Head of Content and Communications

Professional Overview
Jess Cook is a seasoned marketing and communications professional with over 15 years of experience in the industry. As the Head of Content and Communications at Island, she is responsible for leading the company's content strategy, brand development, and stakeholder engagement initiatives. Jess is also an active industry contributor, co-hosting the popular podcast "That's Marketing, Baby" and serving as an advisor for several promising startups.

Experience Summary

Current Role
As the Head of Content and Communications at Island, Jess oversees the creation and distribution of high-impact content across various channels, including the company's website, social media platforms, and industry publications. She collaborates closely with the leadership team to ensure that Island's brand voice and messaging consistently resonate with its target audience. Under Jess's guidance, Island has experienced a significant increase in website traffic, social media engagement, and thought leadership visibility within the industry.

Career Progression
Prior to joining Island, Jess held the role of Head of Content at LASSO, where she was responsible for developing and executing the company's content strategy. Her work at LASSO resulted in increased lead generation, improved customer retention, and enhanced brand recognition. Before that, Jess was a Freelance Copywriter, Creative Director, and Content Strategist, working with a diverse range of clients across various industries. Earlier in her career, she held roles at agencies such as VML, Biggs|Gilmore, and Arc Worldwide, where she honed her skills in creative writing, brand development, and digital marketing.

Academic Background
Jess holds a Bachelor of Arts degree in Advertising from the University of Michigan, where she graduated with honors.

Areas of Expertise

• Content strategy and development

• Brand identity and messaging

• Digital marketing and social media

• Copywriting and creative direction

• Stakeholder engagement and thought leadership

Professional Impact
During her time at LASSO, Jess spearheaded the creation of a comprehensive content calendar that resulted in a 35% increase in website traffic and a 25% boost in lead generation. She has also been recognized for her industry contributions, earning a spot on the Forbes Agency Council and serving as a guest speaker at several marketing conferences.

Conclusion
With her proven track record of driving strategic content initiatives and her deep understanding of the marketing landscape, Jess Cook is poised to continue making a significant impact in her role as Head of Content and Communications at Island. Her multifaceted expertise and collaborative approach make her a valuable asset to the organization and the industry at large.