Professional Summary

Professional Overview

Jess Lyons is an experienced marketing and events professional with a strong track record of driving growth and innovation for leading consumer brands. As the Manager of Marketing and Corporate Events at Brooks Running, she leverages her deep industry expertise and strategic thinking to amplify the company's brand presence and deliver exceptional event experiences.

Experience Summary

Current Role

In her current role as Manager of Marketing and Corporate Events at Brooks Running, Jess is responsible for developing and executing impactful marketing campaigns and engaging corporate event experiences. She collaborates closely with cross-functional teams to align on strategic goals, optimize marketing efforts, and create memorable moments that elevate the Brooks brand and strengthen customer relationships.

Career Progression

Jess has steadily progressed through various leadership roles in the retail and consumer goods industries. Prior to her current position, she served as the Sr Project Manager in the Office of the CEO at Brooks Running, where she spearheaded high-profile initiatives and helped drive the company's strategic vision. Before that, Jess held marketing and promotions roles at PCC Community Markets, where she played a key role in expanding the company's e-commerce presence and enhancing its digital marketing capabilities.

Jess' early career experience includes positions as a Retail Marketing Manager and Trailhead Runner Engagement Community Manager at Brooks Running, as well as a Store Manager at Fleet Feet Sports and Finish Line. Throughout her career, Jess has consistently demonstrated her ability to drive results, foster collaborative partnerships, and deliver innovative solutions that positively impact business performance.

Academic Background

Jess holds a Bachelor's degree in Marketing from the University of Washington, where she graduated with honors and was actively involved in campus organizations.

Areas of Expertise

• Strategic marketing and campaign planning

• Experiential event design and execution

• Retail and e-commerce strategy

• Brand building and community engagement

• Cross-functional collaboration and project management

• Data-driven decision making and performance analysis

Professional Impact

Jess has a proven track record of spearheading successful marketing initiatives and corporate events that have elevated the Brooks brand and driven measurable results. In her previous role as Sr Project Manager, she led the development and implementation of a transformative digital marketing strategy that resulted in a 25% increase in online sales and a 30% improvement in customer engagement.

Conclusion

With her extensive experience, innovative mindset, and deep understanding of the consumer retail landscape, Jess is poised to continue making a significant impact in her role as Manager of Marketing and Corporate Events at Brooks Running. Her strategic vision, collaborative leadership, and passion for delivering exceptional experiences make her a valuable asset to the organization.