Jessa Bustamante, Director of Retail Sales
Professional Overview
Jessa Bustamante is an accomplished sales and retail leader with over 15 years of experience driving growth and profitability for leading consumer brands. As the Director of Retail Sales at Dr. Squatch, she is responsible for overseeing the company's nationwide retail expansion and optimizing sales performance across key channels.
Experience Summary
Current Role
As the Director of Retail Sales at Dr. Squatch, Jessa is instrumental in shaping the brand's retail strategy and execution. She leads a team of talented sales professionals in securing new retail partnerships, managing key account relationships, and implementing innovative sales initiatives to drive revenue growth. Under her leadership, Dr. Squatch has significantly expanded its retail footprint and achieved notable sales increases within existing channels.
Career Progression
Jessa's career has been marked by a steady progression of sales and leadership roles, which have honed her expertise in the consumer packaged goods (CPG) industry. Prior to joining Dr. Squatch, she served as the Vice President at Select Brands, where she spearheaded the company's sales expansion into new markets and channels. Before that, she held various sales leadership positions at GoodPop and Suja Juice, where she consistently delivered impressive sales results and cultivated strong relationships with key accounts.
Jessa's early career experience includes roles at General Mills, where she gained valuable insights into the intricacies of sales planning, account management, and trade marketing. Her diverse background and in-depth understanding of the CPG landscape have made her a respected and sought-after leader in the industry.
Academic Background
Jessa holds a Bachelor of Business Administration degree from the University of Texas at Austin, where she graduated with distinction.
Areas of Expertise
- Retail sales strategy and execution
- Key account management and relationship-building
- Sales team leadership and performance optimization
- Channel expansion and new business development
- Trade marketing and promotional program design
- Data-driven decision-making and performance analytics
Professional Impact
Throughout her career, Jessa has demonstrated a strong track record of driving measurable business impact. At Suja Juice, she spearheaded a strategic sales initiative that resulted in a 25% increase in revenue within the company's foodservice, convenience store, and drug store channels. At GoodPop, she led the expansion of the brand's distribution into thousands of new retail locations, contributing to a significant increase in overall sales.
In her current role at Dr. Squatch, Jessa has been instrumental in securing high-profile retail partnerships and implementing effective sales strategies that have contributed to the brand's rapid growth and market share gains.
Conclusion
Jessa Bustamante is a seasoned sales and retail leader with a proven track record of driving success for leading consumer brands. Her strategic mindset, strong industry expertise, and demonstrated ability to build high-performing teams make her a valuable asset in the CPG industry. Jessa is poised to continue making a significant impact in her role at Dr. Squatch and beyond.
