Jesse Breeden

Professional Summary

Professional Overview
Jesse Breeden is an accomplished content and copywriting professional with over a decade of experience driving impactful brand storytelling and digital marketing strategy. As the Director of Copy and Content at ByHeart, he leverages his deep expertise in advertising, e-commerce, and consumer-facing industries to create engaging, high-performing content that resonates with target audiences.

Experience Summary

Current Role
In his current role as the Director of Copy and Content at ByHeart, Jesse is responsible for leading the development and execution of the company's content strategy across all digital and physical touchpoints. He oversees a team of copywriters and content creators to ensure consistent brand messaging and a cohesive user experience. Under his leadership, Jesse has played a pivotal role in driving customer acquisition and engagement, contributing to the company's rapid growth.

Career Progression
Prior to his current position, Jesse held several senior-level content and copywriting roles, including Associate Creative Director at ByHeart, Content Lead at Buffy, and Senior Copywriter at J.Crew. Throughout his career, he has demonstrated a proven track record of delivering impactful, data-driven content that supports broader marketing and business objectives. Jesse's diverse experience across various industries has equipped him with a unique ability to craft compelling narratives that resonate with diverse audiences.

Academic Background
Jesse holds a Bachelor of Fine Arts degree from Pratt Institute, where he honed his creative skills and developed a strong foundation in branding and design.

Areas of Expertise

• Content strategy and creation

• Copywriting and brand voice development

• Digital marketing and e-commerce

• Advertising and growth initiatives

• Cross-functional collaboration and team leadership

Professional Impact
During his tenure at ByHeart, Jesse has played a pivotal role in the company's growth, driving a 25% increase in website conversions through the development of targeted, high-performing content. He has also spearheaded the creation of a comprehensive brand style guide, ensuring consistent brand messaging across all customer touchpoints.

Conclusion
With his extensive experience, strategic mindset, and exceptional creative abilities, Jesse Breeden is a valuable asset to any organization seeking to elevate its content and marketing efforts. His passion for storytelling, coupled with his data-driven approach, makes him a trusted partner in driving business success and customer engagement.