Professional Summary
Professional Overview
Jesse Hartley-Matteson is an experienced retail and eCommerce professional, currently serving as the Director of Digital Merchandising at HEYDUDE. With a strong background in merchandising, product management, and digital strategy, Jesse brings valuable expertise in driving omnichannel growth and optimizing online customer experiences.
Experience Summary
Current Role
As the Director of Digital Merchandising at HEYDUDE, Jesse is responsible for leading the company's digital merchandising strategy and execution. In this role, Jesse oversees the planning, implementation, and ongoing optimization of the brand's eCommerce platform, digital content, and customer-centric initiatives. Under Jesse's leadership, the digital merchandising team has achieved significant improvements in website conversion rates, average order value, and customer engagement.
Career Progression
Prior to joining HEYDUDE, Jesse held various merchandising and product management roles at Reebok, where they honed their skills in inventory planning, digital marketing, and brand strategy. As the Senior Merchandise Manager for eCommerce, Jesse played a key role in driving the company's online sales growth through data-driven assortment planning, personalized product recommendations, and streamlined omnichannel experiences. Earlier in their career, Jesse gained valuable experience in retail operations and business development, contributing to their well-rounded industry expertise.
Academic Background
Jesse holds a Bachelor of Science in Business Administration from the University of Massachusetts, Amherst, with a focus on Marketing and International Business. During their studies, Jesse demonstrated academic excellence and leadership, serving as the President of the Marketing Club and participating in various case competitions.
Areas of Expertise
- Omnichannel merchandising and digital strategy
- Ecommerce optimization and user experience design
- Data-driven decision making and performance analysis
- Cross-functional collaboration and team leadership
- Brand building and customer-centric marketing
Professional Impact
Throughout their career, Jesse has consistently delivered measurable results and driven impactful initiatives. At Reebok, Jesse spearheaded the development of a personalized product recommendation engine, leading to a 15% increase in online conversion rates. Additionally, Jesse played a pivotal role in the successful launch of the brand's first-ever direct-to-consumer ecommerce platform, which contributed to a 20% year-over-year growth in online sales.
Conclusion
With a proven track record of success in the retail and ecommerce industry, Jesse Hartley-Matteson is a strategic and results-driven professional. In their current role at HEYDUDE, Jesse is poised to further enhance the brand's digital presence and deliver exceptional customer experiences that drive sustainable growth.
