JI

Jesse Itzler

Author + Speaker


Jesse Itzler



Overview


Jesse Itzler is a serial entrepreneur, motivational speaker, and life coach. He is known for his unconventional approach to business and life, which has led him to co-found successful ventures such as Marquis Jet and Zico Coconut Water. He is also part owner of the Atlanta Hawks, a New York Times bestselling author, and an Emmy Award winner.

Professional Ventures and Achievements


  • Marquis Jet: Co-founder of one of the largest private jet card companies, successfully sold to NetJets, a subsidiary of Berkshire Hathaway, in 2010.

  • Zico Coconut Water: Co-founder and built the brand to later sell it to The Coca-Cola Company in 2013.

  • 29029 Everesting: Established an endurance event company, which was sold to iFit in 2021 and repurchased in 2023.

  • All Day Running Co.: Founder of a company that combines running events with retreat-like experiences.


Publications and Public Speaking


  • Authored the New York Times bestseller, "Living With A SEAL," which chronicles his experience training with Navy SEAL David Goggins.

  • Offers coaching products and programs designed to empower individuals with tools and systems for personal and professional success.

  • Regular speaker at events, focusing on themes of motivation, entrepreneurship, and pushing personal boundaries.


Personal Background


  • Date of Birth: August 22, 1968.

  • Family: Married to Sara Blakely, founder of Spanx, with whom he has four children. They reside in Atlanta, Georgia.

  • Passionate about endurance challenges, having completed Ultraman and multiple 100-mile races.

  • Engages in adventurous and physically demanding activities, advocating for a life driven by “passion over intellect.”


Key Projects and Initiatives


  • The Big A## Calendar: Offers a unique planning system designed to inspire extraordinary living.

  • Build Your Life Resume: Promotes building a lifestyle centered around continuous personal development and seizing unconventional opportunities.


Community and Legacy


  • Focused on community building through his online platforms and event participation.

  • Encourages a mindset of taking risks and striving for excellence.


Contact and Interaction


  • Interested parties can engage through his coaching programs or attend speaking events.



Overall, Jesse Itzler’s diverse career and personal commitments reflect a deep dedication to inspirational living and teaching others to cultivate a robust life resume.